Business Development Representative

Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large-scale migrations to new design systems, and continuous content optimization while adhering to company and product brands.

Backed by world class investors, we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.

Role Overview

Gradial is looking for a Business Development Representative to help build the top of our sales funnel and introduce marketing teams to a new way of operating with AI. You’ll be on the front lines of our go-to-market motion, owning outbound prospecting and early discovery with high-impact accounts.

This role is ideal for someone who is curious, resilient, and motivated by creating opportunities in a fast-moving, category-defining environment.

Responsibilities

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  Own outbound prospecting across target accounts using email, phone, and social channels.

  
  


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  Qualify inbound and outbound leads to understand pain points, use cases, and buying intent.

  
  


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  Book high-quality meetings for Account Executives by clearly articulating Gradial’s value.

  
  


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  Collaborate closely with AEs, Marketing, and RevOps to refine ICPs, messaging, and outreach strategy.

  
  


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  Maintain accurate activity, notes, and pipeline data in CRM.

  
  


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  Continuously test and improve outreach tactics in a rapidly evolving sales motion.

  
  

Requirements

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  2–4 years of experience in a BDR, SDR, or similar revenue-facing role at a SaaS company.

  
  


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  Proven ability to prospect, engage, and qualify mid-market or enterprise buyers.

  
  


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  Strong written and verbal communication skills with a clear, confident outreach style.

  
  


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  High level of ownership, grit, and comfort operating in ambiguity.

  
  


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  Coachable mindset with a desire to learn sales fundamentals and progress into a closing role.

  
  

Desirable Attributes

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  Experience selling or prospecting into Marketing, Web, or Digital teams.

  
  


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  Familiarity with marketing technology, CMS platforms, or AI-driven products.

  
  

Compensation

The On-Target Earnings (OTE) range for this role is $110,000 – $130,000 annually, consisting of base salary and performance-based variable compensation. Final compensation will depend on experience, skillset, and qualifications. This role includes commissions (per our Sales Incentive Plan) and equity awards. Gradial offers a competitive benefits package, including medical, dental & vision insurance, 401(k), PTO, paid sick leave, and employee wellness programs.

You'll thrive here if you...

• Learn quickly and actively seek out new challenges.


• Embrace AI as a core tool for problem-solving, creativity and scale.


• Show a strong work ethic, high ownership and bias toward action.


• Communicate clearly, directly and with curiosity.


• Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo.

AI Literacy & Interviewing Tools

As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.

What we offer

• Competitive salary and meaningful equity


• Comprehensive health, dental and vision coverage


• Fast-paced environment with flexibility and ownership


• Real impact, zero bureaucracy


• A front-row seat to building category-defining AI infrastructure

Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.

Privacy Policy

By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our . This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws.

If you have any questions about how your information is used, please refer to our  or contact us directly.

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