Business Development Representative

Business Development Representative (Healthcare & IT/MSP)

Location: Hybrid – New Jersey (with flexibility for field meetings, events, and trade shows as needed).

Core Responsibilities:

• Execute daily outbound prospecting (phone, email, LinkedIn, events) into target healthcare and mid-market accounts to create first-time appointments and sales opportunities.


• Qualify prospects by identifying stakeholders, current IT/MSP stack, pain points (security, compliance, uptime, support), budget, authority, need, and timing.


• Own or support parts of the sales cycle: discovery, light solution positioning, coordinating with Account Executives/leadership, and progressing deals to close.


• Manage and nurture inbound leads from marketing, events, and referrals, quickly responding and converting to qualified meetings and opportunities.


• Maintain a deep understanding of DigaCore’s managed services, cybersecurity offerings, cloud/modern workplace solutions, and support models to articulate value clearly to non-technical healthcare buyers.


• Research accounts and contacts within EHR/EMR clinics, specialty practices, surgery centers, and other healthcare entities to personalize outreach and identify trigger events (growth, new locations, compliance gaps).


• Use CRM HubSpot to log activities, manage pipeline, maintain clean data, and produce accurate forecasts for leadership.


• Collaborate with marketing on campaigns, sequences, events, and content tailored to healthcare and regulated industries.


• Participate in relevant industry events, webinars, and networking groups to build relationships and generate pipeline for DigaCore.


• Provide structured feedback from the field on messaging, objections, competitive intel, and product fit, especially in healthcare IT and MSP opportunities.

Required Experience & Skills:

• 2–5 years in a quota-carrying BDR/SDR, Inside Sales, or Account Executive role with a consistent track record of hitting pipeline and revenue targets.


• Experience generating pipeline and closing deals (not just appointment setting), ideally in IT services, SaaS, or technology consulting.


• Direct or strong exposure to healthcare clients (providers, clinics, practices, or health systems) and familiarity with topics like HIPAA, PHI, and compliance-driven selling.


• Strong technical aptitude; can quickly learn and explain MSP services (managed endpoint, network, security, cloud, backup/DR, help desk) and translate them into business outcomes.


• Comfortable with high-volume, high-quality outbound: cold calling, email, LinkedIn, and social selling.


• Proficiency with CRM, sales engagement tools, and basic sales analytics/reporting.


• Excellent written and verbal communication, presentation skills, and executive-level presence.


• Self-starter who thrives in a growing MSP environment, comfortable with process improvement and experimentation.

Nice-to-Have:

• Direct MSP or IT services selling experience or selling into the MSP channel.


• Experience selling cybersecurity, cloud, or managed infrastructure into healthcare or other regulated industries.


• Experience working with standard sales frameworks (MEDDIC, SPIN, Challenger, etc.).

Benefits:

• Nationwide medical insurance


• Dental insurance


• Life insurance gifted to all employees


• Long-term disability insurance gifted to all employees


• 401k and company matching


• Generous PTO policy


• HSA and FSA options


• Paid training and certification assistance


• Flexible working schedule


• $500 sign-on bonus


• Team building events

We are an Equal Opportunity Employer!