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Business Development Representative

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Job Description - Business Development Representative

Business Development Representative (Healthcare & IT/MSP)


Location: Hybrid – New Jersey (with flexibility for field meetings, events, and trade shows as needed).



Core Responsibilities:



  • Execute daily outbound prospecting (phone, email, LinkedIn, events) into target healthcare and mid-market accounts to create first-time appointments and sales opportunities.

  • Qualify prospects by identifying stakeholders, current IT/MSP stack, pain points (security, compliance, uptime, support), budget, authority, need, and timing.

  • Own or support parts of the sales cycle: discovery, light solution positioning, coordinating with Account Executives/leadership, and progressing deals to close.

  • Manage and nurture inbound leads from marketing, events, and referrals, quickly responding and converting to qualified meetings and opportunities.

  • Maintain a deep understanding of DigaCore’s managed services, cybersecurity offerings, cloud/modern workplace solutions, and support models to articulate value clearly to non-technical healthcare buyers.

  • Research accounts and contacts within EHR/EMR clinics, specialty practices, surgery centers, and other healthcare entities to personalize outreach and identify trigger events (growth, new locations, compliance gaps).

  • Use CRM HubSpot to log activities, manage pipeline, maintain clean data, and produce accurate forecasts for leadership.

  • Collaborate with marketing on campaigns, sequences, events, and content tailored to healthcare and regulated industries.

  • Participate in relevant industry events, webinars, and networking groups to build relationships and generate pipeline for DigaCore.

  • Provide structured feedback from the field on messaging, objections, competitive intel, and product fit, especially in healthcare IT and MSP opportunities.




Required Experience & Skills:



  • 2–5 years in a quota-carrying BDR/SDR, Inside Sales, or Account Executive role with a consistent track record of hitting pipeline and revenue targets.

  • Experience generating pipeline and closing deals (not just appointment setting), ideally in IT services, SaaS, or technology consulting.

  • Direct or strong exposure to healthcare clients (providers, clinics, practices, or health systems) and familiarity with topics like HIPAA, PHI, and compliance-driven selling.

  • Strong technical aptitude; can quickly learn and explain MSP services (managed endpoint, network, security, cloud, backup/DR, help desk) and translate them into business outcomes.

  • Comfortable with high-volume, high-quality outbound: cold calling, email, LinkedIn, and social selling.

  • Proficiency with CRM, sales engagement tools, and basic sales analytics/reporting.

  • Excellent written and verbal communication, presentation skills, and executive-level presence.

  • Self-starter who thrives in a growing MSP environment, comfortable with process improvement and experimentation.



Nice-to-Have:



  • Direct MSP or IT services selling experience or selling into the MSP channel.

  • Experience selling cybersecurity, cloud, or managed infrastructure into healthcare or other regulated industries.

  • Experience working with standard sales frameworks (MEDDIC, SPIN, Challenger, etc.).



Benefits:



  • Nationwide medical insurance

  • Dental insurance

  • Life insurance gifted to all employees

  • Long-term disability insurance gifted to all employees

  • 401k and company matching

  • Generous PTO policy

  • HSA and FSA options

  • Paid training and certification assistance

  • Flexible working schedule

  • $500 sign-on bonus

  • Team building events




We are an Equal Opportunity Employer!

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