Business Development Representative

The Role

We’re building a small team of Business Development Representatives (BDRs) with the knowledge, passion, and skills to help us revolutionize the client-attorney relationship across the legal industry.

This role requires on-site presence from Monday to Wednesday at our La Jolla, San Diego office, with the flexibility to work remotely on Thursday and Friday.

As a BDR at Lawmatics, you will be the first point of contact for potential customers, responsible for both managing inbound leads and building a strong outbound pipeline for our sales team. Your day-to-day responsibilities will include:

• Prospecting: Identify and research potential clients in the legal industry, leveraging tools like LinkedIn, Salesforce, Salesloft, Gong and more.


• Outreach: Engage prospects through cold calls, emails, social and video to introduce them to Lawmatics and qualify their needs.


• Qualify Leads: Understand prospects’ pain points and determine if Lawmatics is the right solution for their firm. Sell the value of our demo to generate qualified sales opportunities for our team of AE’s.


• Collaborate: Partner closely with Account Executives to ensure a seamless transition of qualified leads and align strategies for achieving sales targets. Work closely with the marketing team to maximize the performance of our inbound and outbound campaigns.


• Track & Optimize: Use CRM tools (Salesforce) to track interactions, measure performance, and continually refine outreach strategies for better results.

What You’ll Bring

We’re looking for coachable individuals with a growth mindset who thrive in a fast-paced environment. Ideal candidates will have:

• Experience: 1-2 years in a sales, customer service, or BDR/SDR role (legal tech experience is a plus, but not required).


• Communication Skills: Excellent written and verbal communication, with the ability to build rapport quickly and convey value effectively.


• Gritty: A self-starter attitude, motivated by goals and resilient in the face of challenges.


• Tech-Savvy: Comfortable navigating CRM systems, sales tools, and other tech platforms.


• Cultural Add: We are building a winning culture with high energy, positivity and accountability as key attributes we value

About Lawmatics

Lawmatics is the #1 CRM for law firms, supporting the entire client journey from first contact to trusted partnership. Firms use Lawmatics to streamline intake, automate tasks, run marketing campaigns, manage referrals, and track growth — all in one AI-powered platform that keeps business moving forward. To learn more, visit Lawmatics.com.

As an equal opportunity employer, we are proud to celebrate diversity and champion an inclusive workplace. No matter who you are, where you're from, who you love, how you think, or what you believe, all are encouraged to apply.