Business Development Representative

The Division: TUNE is the only affiliate marketing platform that gives marketers true flexibility and control of their data and partner program. Brands, agencies, and networks around the world use TUNE to manage, measure, pay, and grow their programs through direct partnerships and the TUNE Marketplace. 
 

Division Link: https://www.tune.com/ 
 

About the Role: 

We are looking for an experienced Business Development Representative to help build and execute a strong outbound sales motion. 

This is not an entry-level role. We are looking for someone who has already done outbound prospecting, built prospect lists, created email sequences, used LinkedIn for outreach, and generated qualified meetings for sales reps. 

The ideal candidate is proactive, organized, curious, and execution-oriented. You should be comfortable researching accounts, identifying the right contacts, creating outbound messaging, testing what works, and turning outreach into qualified pipeline. 

You will work closely with Account Executives, Sales Leadership, and Marketing to build prospect lists, launch outbound campaigns, support sales reps, and book meetings with the right buyers. 
 

Ideal Candidate: 

You are an experienced outbound BDR who knows that strong sales development is not just about activity volume. 

You understand that good outbound starts with strong list building, research, targeting, relevant messaging, testing, persistence, and disciplined execution. 

You are comfortable working directly with sales reps and helping them create more pipeline through better research, better targeting, stronger lists, sharper messaging, and thoughtful multi-threading. 

Most importantly, you execute. You do not just talk about outbound best practices. You find what works, test it, and turn it into qualified meetings and pipeline. 
 

Sales Stack: 

You will primarily use: 

• SalesLoft for email sequencing and outbound cadences 

• LinkedIn Sales Navigator for account research and prospecting 

• Findymail for sourcing and verifying contact information 

• Salesforce for CRM, activity tracking, and pipeline management 

• Claude for research, messaging, personalization, and workflow support 

• Gong.io for learning from sales calls, objections, buyer conversations, and messaging patterns 
   

Key Responsibilities: 

Outbound Prospecting and List Building 

• Build targeted prospect lists based on our ideal customer profile, priority industries, buyer personas, and campaign goals. 

• Use LinkedIn Sales Navigator, Findymail, Salesforce, and approved research sources to identify high-fit accounts and contacts. 

• Research companies, buyers, business triggers, competitor relationships, hiring activity, technology usage, and other signals that create a reason to reach out. 

• Source and verify contact information before launching outbound campaigns. 

• Segment lists by industry, company type, buyer role, seniority, use case, and sales priority. 

• Maintain clean and accurate prospect data. 
   

Messaging and Campaign Execution 

• Create outbound messaging for cold email, LinkedIn outreach, follow-ups, call scripts, and SalesLoft sequences. 

• Build and run outbound sequences in SalesLoft. 

• Coordinate email and LinkedIn outreach so prospects receive thoughtful, multi-channel engagement. 

• Test subject lines, opening lines, calls to action, value propositions, persona-specific messaging, and follow-up approaches. 

• Use SalesLoft performance data, prospect responses, Gong.io insights, Claude, and sales rep feedback to improve messaging over time. 

• Document what works so successful outbound plays can be reused and improved. 
   

Multi-Threading Target Accounts: 

• Identify and engage multiple relevant stakeholders within target accounts instead of relying on a single contact. 

• Map decision-makers, influencers, technical evaluators, and day-to-day users. 

• Create role-specific messaging for different stakeholders within the same account. 

• Coordinate with Account Executives on which contacts to prioritize and how to approach each stakeholder. 

• Track stakeholder engagement in Salesforce so the sales team has visibility into account momentum. 
   

Sales Rep Support: 

• Work directly with Account Executives to understand their target accounts, priority industries, and prospecting needs. 

• Help sales reps identify contacts, build account lists, create messaging, and launch outbound campaigns. 

• Prepare reps with useful account and prospect context before meetings. 

• Gather feedback on prospect quality, meeting quality, and messaging effectiveness. 

• Support a smooth handoff from prospect engagement to discovery meeting and opportunity creation. 
   

Salesforce and Process Discipline: 

• Keep Salesforce records accurate and up to date. 

• Log relevant emails, LinkedIn touches, calls, notes, objections, and next steps. 

• Maintain clean lead, contact, account, and activity data. 

• Track campaign activity, prospect engagement, and meeting outcomes. 

• Follow the sales process while helping improve it over time. 
   

What We’re Looking For: 

• Experienced BDR, SDR, outbound sales, sales development, or similar prospecting-focused professional. 

• Proven experience generating qualified meetings and pipeline through outbound prospecting. 

• Hands-on experience with list building, account research, and contact sourcing. 

• Experience building and running email sequences. 

• Experience creating, testing, and improving outbound messaging. 

• Experience using LinkedIn for prospecting and outreach. 

• Experience multi-threading into target accounts and engaging multiple stakeholders. 

• Experience supporting Account Executives or sales reps with prospecting, research, messaging, and outbound campaigns. 

• Strong written communication skills, especially for cold email and LinkedIn messaging. 

• Strong attention to detail and CRM discipline. 

• Comfortable using AI tools to improve research, writing, personalization, and productivity. 

• Self-starter who can work independently and execute without constant direction. 

• Curious, coachable, and willing to learn a specialized market. 
   

Key Performance Indicators 

• Qualified meetings booked 

• Sales-accepted opportunities created 

• Pipeline generated 

• Positive reply rate 

• Meeting show rate 

• Conversion from meeting to opportunity 

• List quality and contact accuracy 

• SalesLoft sequence performance 

• LinkedIn prospecting effectiveness 

• Salesforce hygiene and activity logging 

• Outbound messaging performance 

• Multi-threaded engagement within priority accounts 

• Quality of support provided to Account Executives 

Workshift 

• 9 AM to 6 PM Eastern Standard Time