Business Development Representative

Position Summary: Our Business Development Representative (BDR) is responsible for generating new, qualified sales opportunities by identifying, engaging, and qualifying prospective clients. This role serves as the front line of the sales organization, focusing on outbound prospecting and inbound lead follow-up, with the goal of delivering high-quality opportunities to Business Development Managers (BDMs). The BDR plays a critical role in building pipeline, driving revenue growth, and ensuring a consistent flow of qualified opportunities. 

Essential Duties and Responsibilities:

Lead Generation and Prospecting

• Identify and research target accounts, industries, and decision-makers 
• Execute outbound prospecting campaigns via: Calls, Emails, LinkedIn/social outreach, etc.
• Generate new leads through strategic outreach and networking efforts 
• Maintain a consistent daily/weekly cadence of prospecting activities

Lead Qualification

• Engage prospects to assess: 
• Business needs
• Timeline
• Budget alignment
• Decision-making authority
• Apply defined qualification frameworks (e.g., BANT, MEDDIC)
• Prioritize high-value opportunities (aligns with 80/20 focus noted in your internal discussion) 
• Ensure all leads passed to BDMs meet qualification standards

Pipeline Development

• Schedule discovery calls and meetings for Business Development Managers
• Clearly communicate prospect context, needs, and next steps
• Support pipeline growth by maintaining a steady flow of qualified opportunities

CRM & Data Management

• Accurately log all activities (calls, emails, meetings) in CRM
• Maintain clean and up-to-date prospect and account records
• Track lead progression and status changes
• Use CRM tools and automation to improve efficiency

Collaboration & Alignment

• Partner closely with Business Development Managers to align on: 
• Target accounts
• Ideal customer profiles (ICP)
• Outreach strategies
• Collaborate with marketing on campaigns, messaging, and lead follow-up
• Participate in pipeline reviews and weekly planning sessions

Performance Metrics (KPIs)

• Number of qualified leads generated
• Meetings scheduled for BDMs
• Conversion rate from initial contact ? qualified opportunity
• Pipeline contribution value
• Activity metrics (calls, emails, outreach touches)

Preferred Qualifications:

• 3+ years of experience in sales, business development, or a related role, preferably in a B2B environment.
• Strong communication and interpersonal skills, with the ability to build relationships and engage with prospects.
• Proactive and self-motivated with a results-driven mindset.
• Familiarity with CRM software (e.g., Salesforce, HubSpot, NetSuite) and sales prospecting tools.
• Ability to understand and articulate complex products or services to a B2B audience.
• Strong organizational skills and attention to detail.
• Experience in a specific industry related to the company's target market (e.g., tech, SaaS, manufacturing).
• Knowledge of lead generation best practices and tools.
• Experience in account-based marketing (ABM) and sales strategies.
• Proficiency in using LinkedIn Sales Navigator and other prospecting tools.

Position Type / Expected Hours of Work:
This is a full-time position with a typical workweek of 40 or more hours, with additional hours as needed to support business operations. Employees may be eligible for a hybrid or remote work arrangement, based on their proven track record and location eligibility. This role requires up to 50% travel.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. Must also have ability to sit and stand appropriately for 8 or more hours at a time. Occasionally lifting 25-50 lbs.

Other Duties: 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of an employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Expected Salary Range:

The expected salary range offered for this position is $60,000 – 80,000 annually. Actual pay will be adjusted based on various factors including but not limited to, experience, role-related knowledge and skills, relevant education or training, geographic location, and other job-related factors as permitted by law. Depending on the position offered, the compensation package may also include incentive compensation opportunities in the form of a discretionary bonus or commissions.

More About Let’s Pave

Let's Pave is a leading paving, roofing, and fencing services contractor with enterprise customers throughout North America. Through driving information technology, management consulting and creative capabilities, we deliver vision, execution and value with an outstanding customer experience, business optimization and industry solutions.

Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with stakeholders and partners; and reduce costs. Let’s Pave professionals serve clients from a network of offices across North America.

We are proud to offer a comprehensive benefits package designed to support your well-being and professional growth, including:

• Medical, dental, and vision insurance
• Company-covered life insurance with optional buy-up for additional coverage
• 401(k) plan with company match
• Unlimited paid time off (PTO) starting day one of employment
• Hybrid work environment
• Employee growth and development program to support your career advancement

Join our team and enjoy a workplace that values your success and work-life balance!

Let’s Pave is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.