Business Development Representative

LIFELENZ is a rapidly growing team of 80+ mathematicians, engineers, designers, computer scientists, strategists and client success experts based in the U.S., Canada, Australia, and UK building a machine learning-based, advanced analytics workforce and human capital management platform. We have built and maintained over 20+ platforms over a 19-year period. We have won many awards for client delivery and collectively contributed to over 100+ global patents for complex software platforms.  In the past 3 years, the business has been funded over $20M USD as we deliver metrics that will unlock our Series B funding in 2026, providing us with significant capital to accelerate our growth & expansion across verticals and geographies while further driving our dominance in the US QSR Top Brands market.

Our mission is to create optimized outcomes for both employers and employees.

LIFELENZ is an automated workforce and human capital management platform solving challenges related to onboarding, sales & labour forecasting, scheduling & time clock/keeping, insights & reporting and labour law compliance.  It uses machine learning to automatically self-tune and self-manage models to a particular store with hyper-local attributes.  The technology approach and analytic methodologies used enable the distribution across large-scale centralized ownership and highly fragmented franchised ownership companies.

Role Summary  

LIFELENZ is seeking a driven, disciplined Business Development Rep to join our US team, based in Chicago. This is an individual contributor role sitting at the front end of our sales engine and responsible for generating qualified pipeline through outbound prospecting, targeted outreach, and relentless follow-through.

We are looking for someone who finds energy in the daily outbound sales - who picks up the phone, crafts sharp outreach, builds prospect lists, and books meetings that matter. You will be the critical link between the LIFELENZ brand and the operators and decision-makers we are trying to reach.

Our ideal candidate brings a proven track record of outbound business development in a SaaS environment, strong communication skills, and the resilience and self-motivation that makes quota feel like a floor, not a ceiling. Experience in QSR, hospitality, workforce management, HR tech, or payroll is highly valued - you will be speaking the language of our buyers from day one.

Key Responsibilities

Pipeline Generation & Outbound Prospecting (50%)

• Execute high-volume outbound prospecting via cold calling, email, and LinkedIn - consistently hitting daily and weekly activity targets.


• Research target accounts, identify key decision-makers, and build accurate, well-organised prospect lists.


• Craft personalised, compelling outreach that cuts through the noise and reflects a genuine understanding of the prospect’s business context.


• Follow up persistently and professionally on cold outreach, inbound leads, and event contacts to convert interest into qualified conversations.


• Book qualified meetings, ensuring smooth handoffs and clear context for every introduction.

Account-Based Outreach & Campaign Support (25%)

• Partner with leadership to support account-based outreach programs, executing targeted campaigns against defined prospect segments.


• Coordinate outreach sequences across channels, ensuring consistent messaging and timely follow-up throughout the campaign cycle.


• Identify and engage attendees, referrals, and warm contacts generated through industry events, webinars, and partner activity.

CRM Discipline & Reporting (25%)

• Maintain accurate, up-to-date records of all activity, contacts, and pipeline data in the CRM (Salesforce) - no exceptions.


• Provide weekly reporting on activity completed, meetings booked, opportunities created, and pipeline generated.


• Proactively flag blockers, patterns, and learnings that can sharpen outreach strategy and improve conversion over time.

Experience

• 2–5 years of hands-on experience in a business development, outbound sales, or SDR role, with a demonstrable track record of pipeline generation and meeting targets.


• Comfortable making high volumes of outbound calls and managing multiple outreach channels simultaneously.


• Experience in a SaaS or enterprise technology environment is strongly preferred.


• Background in QSR, franchise, hospitality, workforce management, HR tech, or payroll would be a significant advantage.


• Proficiency with CRM platforms (Salesforce, HubSpot, or equivalent) and sales engagement tools (Outreach, Salesloft, Apollo, or similar).


• Familiarity with LinkedIn Sales Navigator for prospecting and contact identification.

Competencies

• Resilience & Persistence: handles rejection with equanimity and keeps showing up with energy and professionalism regardless of the outcome of the last call.


• Discipline & Organisation: highly process-driven; manages a large prospect list and outreach cadence without letting anything slip through the cracks.


• Strong Communication: clear, concise, and compelling - both on the phone and in writing; adapts tone and messaging to suit different audiences and buyer personas.


• Commercial Curiosity: genuinely interested in the industries and operators we serve; invests time in understanding the buyer’s world to make outreach relevant and resonant.


• Self-Motivation: owns their own activity and output; does not need to be managed to hit numbers — thrives with autonomy and clear accountability. 

• Coachability: Receptive to feedback and committed to continuous improvement of their approach, messaging, and conversion skills.

 How Success is Measured

Performance in this role will be assessed against the following metrics:

• Qualified meetings booked per week / month


• Opportunities created and progressed into the sales pipeline


• Total pipeline value generated


• Daily and weekly activity completed (calls, emails, LinkedIn touches)


• CRM hygiene - accuracy, completeness, and timeliness of data entry and updates

LIFELENZ Values

At LIFELENZ, how we work matters as much as what we build. Every team member is expected to operate in line with our core values:

• Customer Centricity – we start with the customer and work backwards.


• Disruptive Innovation – we challenge assumptions and build better ways forward.


• Take the Hill Teamwork – we collaborate, support each other, and push through challenges together.


• Extreme Ownership – we take accountability for outcomes, not just tasks.


• Simple, Small, Now – we value progress over perfection and focus on what matters most.


• Embrace Ambiguity – we stay adaptable and make confident decisions in uncertain environments.


• Collaborative Autonomy – we trust people to own their work while staying connected as a team.

Why LIFELENZ?

LIFELENZ is building a category-defining platform with a clear vision and global ambition (some things are better experienced than explained). We value people who enjoy solving hard problems, thinking differently, and working collaboratively in an environment that prizes trust, flexibility, and inclusion.

We operate across Adelaide, Chicago, and Washington D.C., with team members based throughout Australia, the US, Canada, and the UK. Our growth is driven by partnerships with some of the world’s largest organisations, giving our team the opportunity to work on complex, high-impact challenges at scale.

If you’re naturally curious, enjoy tackling meaningful problems, and want to contribute to a high-performing, globally distributed team, we’d love to hear from you.

Join us and help shape what’s next.

Positive Circularity Ply Ltd, trading as LIFELENZ