Business Development Representative (AI-Powered SOC Solutions)

About Gruve

Gruve is an innovative software services startup dedicated to transforming enterprises to AI powerhouses. We specialize in cybersecurity, customer experience, cloud infrastructure, and advanced technologies such as Large Language Models (LLMs). Our mission is to assist our customers in their business strategies utilizing their data to make more intelligent decisions. As a well-funded early-stage startup, Gruve offers a dynamic environment with strong customer and partner networks.

About the Role

Gruve is seeking a highly motivated and results-driven Business Development Representative (BDR) to join our team in Edison, NJ. This role is ideal for individuals who thrive in fast-paced environments and are passionate about learning and selling innovative AI solutions.

As a BDR, you will be responsible for identifying, engaging, and qualifying prospective customers interested in transforming their existing SOC into an AI-powered SOC. You will play a critical role in building pipeline, initiating customer relationships, and supporting the sales team in driving revenue growth.

Key Responsibilities

Prospecting & Lead Generation

• Identify and research target accounts within cybersecurity, IT, and enterprise segments


• Develop outbound strategies including cold calling, email campaigns, and LinkedIn outreach


• Generate and qualify new leads aligned with Gruve’s AI-powered SOC solutions


• Maintain a consistent pipeline of high-quality opportunities

Customer Engagement & Qualification

• Initiate conversations with key decision-makers (CISOs, SOC leaders, IT heads)


• Understand customer pain points related to SOC operations and cybersecurity challenges


• Qualify leads based on business needs, technical fit, and buying readiness


• Schedule meetings and demos for Account Executives

Solution Positioning

• Articulate the value proposition of AI-powered SOC transformation


• Educate prospects on Gruve’s offerings and how they address modern security challenges


• Tailor messaging based on industry, customer maturity, and use case

Collaboration & Pipeline Management

• Work closely with sales and marketing teams to align outreach strategies


• Track activities, pipeline, and performance metrics in CRM systems


• Provide feedback on campaign effectiveness and lead quality

Continuous Learning & Market Awareness

• Stay up to date on AI trends, cybersecurity landscape, and SOC transformation strategies


• Participate in training sessions and enablement programs


• Continuously refine sales techniques and messaging

Basic Qualifications

• 5–7 years of experience in business development, sales development, or inside sales


• Proven track record of meeting or exceeding lead generation or sales targets


• Strong communication and interpersonal skills


• Ability to quickly learn and articulate technical concepts (AI, cybersecurity, SaaS)


• Experience with CRM tools (e.g., Salesforce, HubSpot)


• Highly motivated, self-starter with a strong work ethic


• Willingness to work on-site in Edison, NJ (5 days per week)

Preferred Qualifications

• Experience selling or supporting sales in cybersecurity, SaaS, or AI solutions


• Familiarity with SOC operations, threat detection, or security tools


• Prior experience targeting enterprise or mid-market customers


• Strong research and account-based prospecting skills


• Bachelor’s degree in Business, Marketing, or a related field


• Experience in AI and emerging technology sales from past positions

Salary Range 

• $90,000 - $100,000 USD+ Benefits 

This is a full-time opportunity with Gruve and is a 5-day onsite role based out of the Edison, New Jersey office.

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Why Gruve

At Gruve, we foster a culture of innovation, collaboration, and continuous learning. We are committed to building a diverse and inclusive workplace where everyone can thrive and contribute their best work. If you’re passionate about technology and eager to make an impact, we’d love to hear from you.

Gruve is an equal opportunity employer. We welcome applicants from all backgrounds and thank all who apply; however, only those selected for an interview will be contacted.