Business Development Representative (BDR)

fal is building the Generative Media Cloud. Infrastructure that helps creators and developers turn raw ideas into finished media, instantly. We’re growing fast and looking for tech-savvy, motivated BDRs with a strong interest in AI to join our growing sales team. You’ll help build a healthy pipeline by qualifying inbound leads and prospecting into high-value accounts, engaging in technical, thoughtful conversations with a sophisticated customer base.

The ideal candidate is results-driven, curious about the evolving AI landscape, and thrives in a fast-paced startup. You’re confident initiating outreach, navigating nuanced product discussions, and showing prospects how generative AI can impact their business.

What you’ll do

• Drive pipeline by prospecting into key accounts via email, calls, and LinkedIn


• Craft personalized outreach to high-priority leads through research-driven targeting


• Communicate Fal’s value proposition and act as a brand ambassador


• Collaborate with Sales and Marketing to refine messaging based on market feedback


• Stay informed on AI/ML trends to engage in relevant, technical conversations

You’ll thrive in this role if you

• Have 1–3 years of experience in a customer facing role, especially in fast-moving tech environments such as AI and SaaS


• Track history or being able to engage with technical stakeholders


• Excellent communication and interpersonal skills, you are always “on”


• Know how to move fast and iterate


• Familiarity with the latest CRM systems and sales engagement tools


• Bonus: you’re familiar with AI, dev tools, or creative communities and love staying at the edge of what's possible

Compensation

• $59,500 - $70,000 Base - $85,000 - $100,000 OTE + equity + comprehensive benefits package
  
  

What we offer at fal

• Interesting and challenging work


• Employee-friendly equity terms (early exercise, extended exercise)


• A lot of learning and growth opportunities


• We offer visa sponsorship and will help you relocate to San Francisco


• Health, dental, and vision insurance (US)


• Regular team events and offsites