Business Development Representative - Vehicle Service

Are you ready to start a career leading a talented team to success, with opportunities for outstanding performance and personal growth? Do you want to work for a fun, professional and forward thinking company that values exceptional customer service and high employee satisfaction? Look no further—McDonald Auto Group is the place for you!

We are a second-generation, family-owned business that has been a part of the Mid-Michigan community for over 100 years, with deep ties to Saginaw and the Saginaw Valley. We currently operate 9 franchised dealer brands across 5 locations, employing over 200 dedicated team members. At McDonald Auto Group, we strive to create a dynamic work environment where our employees enjoy coming to work and find fulfillment in their roles. We believe that our greatest asset is our people, and only the best team members can deliver the exceptional customer service we're known for.

We are seeking a motivated and customer-focused Business Development Representative (BDR) to join our automotive dealership team, with a primary focus on vehicle service. The BDR will play a key role in driving service department growth by building relationships with customers, promoting service offerings, and ensuring exceptional customer experiences. This position requires a proactive approach to generating leads, scheduling service appointments, and maintaining customer satisfaction.

Responsibilities

• Lead Generation and Outreach: Proactively contact existing and potential customers via phone, email, and other channels to promote vehicle service offerings, including routine maintenance, repairs, and seasonal service packages.


• Appointment Scheduling: Schedule service appointments by coordinating with customers and the service department to ensure efficient workflow and customer convenience.


• Customer Relationship Management: Build and maintain strong relationships with customers to encourage repeat business and foster loyalty to the dealership’s service department.


• Service Promotion: Educate customers on the benefits of regular vehicle maintenance, service specials, and warranty programs to drive service bookings.


• Follow-Up: Conduct follow-up communications with customers post-service to ensure satisfaction, address concerns, and encourage future visits.


• Data Management: Accurately input and update customer information, service history, and interactions in the dealership’s CRM system.


• Collaboration: Work closely with the service department team, including service advisors and technicians, to ensure seamless customer experiences and alignment on service goals.


• Market Awareness: Stay informed about industry trends, competitor offerings, and customer preferences to tailor outreach strategies effectively.


• Performance Tracking: Meet or exceed monthly targets for service appointments, customer retention, and lead conversion rates.

Qualifications

• Experience: 1-2 years of experience in sales, customer service, or business development, preferably in the automotive or service industry.


• Excellent communication and interpersonal skills, with a focus on building rapport and trust.


• Strong organizational skills and attention to detail.


• Proficiency in CRM software and basic computer applications (e.g., Microsoft Office, email platforms).


• Ability to work in a fast-paced environment and manage multiple priorities.


• Basic understanding of automotive services and maintenance (training provided as needed).


• High school diploma or equivalent required; associate’s or bachelor’s degree in business, marketing, or a related field preferred.


• Customer-centric mindset with a passion for delivering exceptional service.


• Self-motivated, goal-oriented, and able to work independently or as part of a team.


• Positive attitude and adaptability to changing customer needs.

Working Conditions

• Full-time position, typically 40 hours per week, with occasional evenings or weekends to accommodate customer schedules.


• Work primarily conducted in an office setting within the dealership, with some time spent in the service department.


• Fast-paced environment with regular customer interactions via phone, email, and in-person.

Compensation and Benefits

• Competitive base salary with performance-based incentives.


• Comprehensive benefits package, including health insurance, paid time off, and employee discounts on vehicle services and purchases.


• Opportunities for career growth within the dealership.

How to Apply

Interested candidates should submit their resume and a brief cover letter to [Your Dealership’s Contact Email] or apply online at [Your Dealership’s Career Page URL]. Please include “Business Development Representative – Vehicle Service” in the subject line.

We are an equal opportunity employer and value diversity in our workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, or any other characteristic protected by law.