This is a pure revenue generation role — not account management, not customer service. The Business Development Specialist owns the full sales cycle from prospecting through close, with a specific focus on new customer acquisition, pipeline development, and recurring revenue growth through Preventative Maintenance Agreement (PMA) sales. This role has direct impact on revenue growth, market expansion, and the long-term recurring revenue base of the business.
Key Responsibilities
Generate new business through proactive outbound prospecting, cold outreach, and market development activities
Build, manage, and maintain a qualified sales pipeline with 3–5x coverage against revenue targets
Own the full sales cycle from initial contact through contract close
Sell Preventative Maintenance Agreements and drive recurring revenue growth through PMA attachment and renewals
Expand existing accounts through upsell and cross-sell opportunities
Maintain accurate CRM records, pipeline tracking, and performance reporting
Align sales commitments with operational capacity and service delivery teams
Partner with the Service Manager and operations leadership to ensure seamless customer handoffs
Translate market demand into closed revenue with consistent deal velocity and conversion discipline
What We're Looking For
Primary Target:
3–7+ years of B2B outside sales experience with demonstrated ownership of pipeline and revenue targets
Proven ability to generate and close new business — not just manage existing accounts
Experience selling service agreements, recurring revenue models, or complex service contracts
Background in HVAC, mechanical services, construction, facilities services, or a related field
Strong prospecting, pipeline management, and closing skills
CRM proficiency with disciplined data ownership and reporting habits
Secondary Target:
2–5 years of sales experience with some pipeline ownership and a strong relationship-building track record
Developing closing ability with a coachable, growth-oriented mindset
Building familiarity with recurring revenue or service-based sales models
Work Environment & Compensation
Hybrid field-based role operating across the Greater Richmond, VA market
High-activity, performance-driven environment with significant autonomy
Compensation structure includes base salary plus commission and performance-based bonus tied to revenue results
Clear path to Senior Sales, Sales Manager, or Commercial Leadership roles
Equal Opportunity Statement
This employer is committed to maintaining an inclusive and diverse workplace. All qualified candidates will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law.
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