Business Lead, Retail Media

At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency. 

By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy.  We’re a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.

Role Overview: 

At GasBuddy, our mission is to make life’s everyday journeys better for our community of users.  As the 3rd highest ever used travel app with over 115M app downloads, we understand the needs of people on the move who are looking for convenience and value.

GasBuddy has become a resource for tens of millions of users and we’re building a team that can meet and exceed the expectations of our customers and brand partners.  The platform is experiencing rapid growth and is poised for the execution of the next level of the strategy – driving even more value for consumers and our brand partners. 

We are seeking a Senior Director, Retail Media to drive the go-to-market strategy for our advertising and media business for GasBuddy. This role requires a blend of digital media and technical expertise, business acumen, marketing expertise, and product knowledge to create and execute strategies and solutions that align with our business goals. The ideal candidate will work closely with cross-functional teams, including Data, Product Management, Sales, Business Development and Marketing, to drive the success of our advertising offerings, brand partner relationships and ongoing refinement of our key success measures.  

• Lead growth strategies for a portfolio of strategic brands across our digital platform 
• Develop a deep understanding of our business model and the competitive landscape we compete within
• Work collaboratively with Sales, Business Development, Data and Product teams to design and implement strategies that optimize partner success and advertising revenue
• Serve as subject matter expert on GasBuddy retail media offering to both internal and external stakeholder groups
• Drive the development and execution of impactful brand facing collateral to support the business objective of the business for retail media solutions
• Monitor KPI’s to ensure effective program delivery and execution
• Work closely with our Advertising Sales team to drive continuous improvement and growth for our brand partners and advertising revenue
• Continuously expand and grow industry and product knowledge in order to drive deep relationships with key stakeholders

• Bachelor’s degree in a relevant field or equivalent work experience.
• 5+ years of experience in working with ad tech, publishers or retail media
• Proven experience with supporting platform solutions in the advertising space 
• Strong technical acumen, analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and presentation skills.
• Demonstrated success in working with cross-functional teams and leading complex projects.
• Ability to think strategically while being detail oriented.

• Drives Vision and Purpose 
• Strategic Mindset
• Ensures Accountability
• Manages Ambiguity
• Decision Quality 

PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career.  This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements.  Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.