Campaign Manager, Digital

Description

Campaign Manager, Digital

Hybrid 

Description 

Intentsify arms B2B marketing and sales organizations with the buyer intelligence and activation tools required to develop and execute sophisticated revenue-generation strategies. Layering, cross-verifying, and synthesizing numerous data sets, Intentsify’s Intelligence Activation Platform enables revenue-focused teams to accurately identify which accounts to target, understand how best to engage them, and then quickly act on these insights.  

The company is experiencing rapid growth, having at least tripled revenue every year since launching in 2018. This quick ascent led to a substantial investment by BV Investment Partners (BV) in December of 2021, enabling Intentsify to accelerate growth through product innovation, strategic executive hires, and headcount expansion across all departments. 

From the company’s launch, our co-founders have stressed the motto, “Put time and effort into hiring the right people, then trust and support them.” 

Intentsify is looking for a Campaign Manager to support our growing customer base. This role will be focused on strategizing, implementing, optimizing, and delivering display advertising campaigns. We are seeking someone who understands the intricacies of programmatic advertising campaign management, is confident in their ability to setup and optimize campaigns, and comfortable working directly with customers. The ideal candidate should be as comfortable on a screen-share with a client as they are debugging a conversion pixel (mis)fire. 

Responsibilities 

• Plan and setup programmatic campaigns understanding and incorporating client expectations and KPIs 
• Execute, manage, and optimize programmatic advertising campaigns while meeting or surpassing client, agency, and industry performance expectations 
• Update and maintain tracking documents for accurate forecasting, campaign details, execution and reporting metrics.  
• Collaborate as needed on creation of ad creatives and test creatives and landing pages to improve campaign performance 
• Provide excellent customer service for internal and external customers including problem solving and escalations.  
• Accountable for overall success of programmatic campaigns including understanding, setup, execution and on time completion. 
• Continually expand knowledge of the programmatic industry and incorporate learnings into campaign execution and customer service excellence 
• Execute Ad-hoc projects and analysis as needed 
• Bring a positive, collaborative, team-oriented attitude to the team and your customers. 

Qualifications 

• 3+ years of relevant campaign management experience  
• Experience in Beeswax, Xandr/MSFT Invest, DoubleClick, DV360, or similar ad server experience
• 2-3+ years experience in a programmatic-specific role
• 1-2+ years client-facing
• Knowledge of programmatic advertising and standard methodologies 
• Comfort in working with large data sets using tools to analyze campaign performance and ability to apply findings to appropriately optimize campaigns 
• Experience working with clients to ensure optimal campaign performance based on customer KPI expectations  
• Outstanding organizational skills and the ability to handle multiple projects simultaneously 
• Excellent oral and written communication across multiple levels of management 
• Demonstrated ability to manage details, efficient work habits, and ability to shift priorities when necessary 
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on additional responsibility 
• Basic > Intermediate skills with Excel (pivot tables, vlookup/xlookup)

Benefits 

• Competitive Medical, Dental, and Vision plans. 
• 401k with Company Match. 
• Flextime and open vacation policy. 
• Tremendous growth opportunity within a fast-growing start up. 
• Short term and long-term disability 
• Life Insurance 

Intentsify is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Intentsify. Intentsify does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.