Category & Customer Insights Manager, Chewy

The Category & Customer Insights Manager is responsible for translating shopper, category, and channel insights into clear, actionable recommendations that drive sustainable growth for Mars Pet Nutrition on Chewy. This role uses multiple, imperfect data sources to inform decisions, influence joint business planning, and strengthen Mars’ position as a trusted category partner to Chewy.

This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

QUALIFICATIONS

Required

• Bachelor’s Degree
• 3+ years of experience in insights, analytics, category management, or strategy, preferably within CPG or e-commerce
• Demonstrated ability to synthesize insights across multiple and incomplete data sources and package them into actionable recommendations
• Demonstrated bias for action and ability to thrive in an ambiguous environment

Preferred

• Familiarity with subscription and digital commerce metrics (autoship, conversion, content effectiveness)
• Experience supporting major e-commerce customers (e.g., Chewy, Amazon, Walmart.com)
• Experience presenting to retailers in formal and informal settings
• Experience using syndicated or digital shelf data tools (e.g., Nielsen IQ, Stackline, Profitero)
• Experience with data visualization tools (e.g., Tableau, Power BI)

KEY RESPONSIBILITIES

Customer, Category & Channel Insights

• Analyze category and brand performance on Chewy across key dimensions including sales, share, autoship, conversion, and promotional effectiveness
• Develop a deep understanding of Chewy shopper behavior, including autoship adoption and cross-category shopping
• Identify growth opportunities for the Mars portfolio by need state, life stage, format, and pack architecture

Category Strategy & Thought Leadership

• Translate insights into category narratives that support Mars’ role as a strategic partner to Chewy
• Inform assortment, pricing, content, and promotional strategies with a balanced view of Mars and Chewy priorities
• Surface white-space opportunities to influence Mars’ innovation pipeline and stage gate process

Joint Business Planning & Cross-Functional Partnership

• Support account reviews and joint business plans with insight-led recommendations
• Partner closely with the Chewy Media and Activation Manager and Brand Teams to align priorities and measure effectiveness of actions
• Act as a subject matter expert on category and shopper dynamics at Chewy

Performance Measurement & Analytics

• Conduct post-event and post-promotion analyses using insights from multiple data sources, including retailer-provided data, syndicated sources, and anecdotal inputs
• Monitor competitor performance, emerging brands, and category disruptors to inform Sales-led decisions

Success in This Role Looks Like

• Mars is viewed as a strategic category partner and Chewy adopts Mars’ planning process
• Insights influence JBP priorities, investment decisions, and price pack architecture
• Internal teams use insights to make faster, more confident decisions

What to Expect from Mars

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

#LI-KS1

#LI-Onsite