CCB Content Delivery Strategist

icon building Company : Truist Inc
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Job Description - CCB Content Delivery Strategist

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Regular or Temporary:
Regular

Language Fluency: English (Required)

Work Shift:
1st shift (United States of America)

Please review the following job description:

Support CCB objective of being the premier strategic advisory bank and building and enhancing CCB Truist brand in all of our markets. Drive efficiency and effectiveness in banker client and prospect outreach through automated delivery of robust valuable content. Drive campaigns and individualized content through internal and external platforms including Eloqua, Seismic, SharePoint, Truist.com, and various other platforms. Develop capture of information in CRM to augment data for creating valuable client insights and recommendations. Work with Marketing and advisory Lines of Business to develop advisory and other meaningful content for clients, prospects and centers of influence. Drive enhanced client experience through content automation. Contribute to timely content access for bankers, clients, prospects, and centers of influence through easy to use, convenient platforms.

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1. Identify and support development of Intellectual Capital Content to enhance valuable conversations with clients, prospects, and centers of influence. Content includes, but is not limited to, industry, market, economic, risk management, fraud, leadership and other relevant content.

2. Deliver Intellectual Capital content through internal and external platforms including Truist.com, LinkedIn, Eloqua, Seismic and other platforms as needed. Reinforce the importance of these programs by tracking usage of content, creating accountability and further connecting usage to ultimate banker success.

3. Develop and implement centrally administered content campaigns driven by marketing partners to create efficiency for bankers in contact efforts.

4. Partner with Marketing to drive integration and usage of Eloqua platform to deliver Intellectual Capital content through Salesforce to help drive future contact strategies.

5. Support development, communication and distribution of content delivered to Community Advisory Boards to continue driving effectiveness of overall program.

6. Consistently gather feedback on gaps and concerns from relationship managers and sales leaders to enhance CCB content delivery strategies.

7. Partner with Marketing to ensure all content is in compliance and consistent with brand guidelines

8. Support special projects and assignments to enable the Commercial Community Bank in reaching their strategic objectives, supporting our regional teammates, and ensuring requests from CCB leadership are executed.

Qualifications

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Two years of banking experience with emphasis in sales and leadership

2. Excellent leadership and management skills

3. Excellent verbal and written communication skills, including the ability to effectively present to top management

4. Strong analysis and quantitative skills

5. Proven ability to act as a liaison between product, operational and technical groups

6. Proven ability to consistently make good decisions through a combination of analysis, experience, collaboration and judgment

7. Ability to prioritize projects and work well under pressure

8. Knowledge of bank operations/systems and compliance/regulatory issues

9. Proficiency in Microsoft Office, particularly PowerPoint

10. Ability to travel, occasionally overnight

Preferred Qualifications:

1. Graduate of the Bank's Leadership Program

2. Experience in technology-based, multi-project work environment

3.Experience and training in public speaking and group facilitation

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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