Channel Marketing Manager

Summary:

The Channel Marketing Manager manages the channel business, coverage, and relationships through strategic, ongoing support of ScanSource partners and their marketing needs in the channel. Directly responsible for channel partner enablement, strategy and program development and lifecycle management for assigned suppliers.  

Essential Job Duties:

Channel Lifecycle Management

• Recruit, onboard, and manage the right partners for a changing market and to support go-to-market business transformation.


• Help new partners ramp their time to revenue by delivering tailored on-boarding programs.


• Drive partner development through business/marketing planning and support.


• Collaborates with all stakeholders to leverage best practices and ensure consistency across all channel programs.

Channel Partner Enablement

• Deliver an integrated mix of high-impact programs, tools and communications aligned to business goals.


• Manage partner communication content, vehicles and cadence to deliver consistent/relevant information to partners.


• Develop and manage programmatic channel promotions, benefits and rewards with supplier partners.


• Ensure Channel Marketing readiness for their respective product/solutions launches.


• Implement MDF/Coop go-to-market programs for all assigned line(s).


• Develop and support co-marketing plans with suppliers for ongoing marketing development.

Channel Strategy

• Develop and manage the annual plan/budget for supplier go-to-market activity.


• Engage supplier services managers to establish and align business objectives for suppliers.


• Write, create and execute strategic marketing plans to drive profitable company growth.


• Own and report quarterly analytics and metrics for specific activities and programs.


• Own and maintain process for tracking and receiving supplier cooperative marketing and marketing development funds.


• Maintain competence of supplier strategy, competitive knowledge and our industries.


• Maintain appropriate touch points with Customers, Channels, and Suppliers.

Reporting Relationships:

• Reports to Director, Channel Marketing


• Interfaces with Sales, Solutions, Supplier Management


• Interfaces with World-wide Marketing Team and other Business Leadership as required

Requirements:

• BA in Marketing, related field of study or equivalent work experience


• Proven success in collaborating and building relationships across/with-in teams (including peer-to-peer) to achieve desired results


• Strong strategic planning skills


• Strong communication and presentation skills


• Proven problem solving capability

Preferred:

• 1 years marketing experience, or in a related field

Physical Requirements: 

• Ability to sit at a computer terminal for long periods of time.


• Ability to be physically in attendance at workstation at designated company office location during normal business hours designated for this position.


• Ability to travel 10+% of the time, must be flexible and willing to travel occasionally to support the marketing and/or supplier organization


• Ability to lift 10 pounds.

Compensation:

Base Range : $48,400-$57,000  and total compensation range $55,000-$65,000

Actual annual salary offered to a candidate will be based on a number of variables including work experience, education and skills/ achievements, and will be mutually agreed upon at the time of offer. 

For non-sales roles and sales roles with a variable component, total compensation reflects both a base salary and variable targets.

While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, and a 401(k) plan with matching provision.  Outside of CA, ScanSource grants 128 hours of paid time off (PTO) each calendar year (prorated for date of hire).   In the state of CA, employees accrue a set number of hours each pay period equaling the same 128 hours of PTO.  ScanSource also celebrates 10 paid company holidays.

ScanSource, Inc. is an Equal Opportunity Employer

EOE/M/F