Channel Marketing Manager

Milliken & Company is a global manufacturing leader whose focus on materials science delivers tomorrow’s breakthroughs today. From industry-leading molecules to sustainable innovations, Milliken creates products that enhance people’s lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken’s curious minds and inspired solutions at Milliken.com and on Facebook, Instagram and  LinkedIn.

POSITION TITLE

Channel Marketing Manager

POSITION OVERVIEW

The Channel Marketing Manager, reports to the Product Marketing Lead, and is responsible for activating the Healthcare business go-to-market strategy across clinical, distributor, and partner channels. This role translates product marketing strategy into channel-specific programs that drive demand, accelerate adoption, and enable sales through distributors, OEM partners, and strategic accounts.

Working closely with Product Marketing, Sales, and external partners, the Channel Marketing Manager develops scalable marketing programs, content, and enablement tools that help channel partners effectively position and sell Healthcare solutions.

This role bridges strategy and execution, ensuring the right message reaches the right customer through the right channel.

JOB RESPONSIBILITIES

Channel Strategy & Activation

• Translate product marketing strategy into channel-specific marketing programs for priority markets, segments, and partners.


• Develop annual channel marketing plans aligned with revenue targets and go-to-market priorities.


• Identify high-value marketing opportunities across distributor, healthcare provider, clinical partner, and strategic account channels.


• Ensure consistent messaging and positioning across all partner and customer touchpoints.

Partner & Channel Enablement

• Develop enablement programs that equip partners and sales teams with the tools to successfully market and sell Healthcare solutions.


• Create partner toolkits including:
  
  
  
  • sales presentations
  
  
  • technical content
  
  
  • product training module
  
  
  • case studies and application guides
  
  
  
  


• Support onboarding and activation of new channel partners.


• Partner with sales leadership to identify capability gaps and enablement opportunities.

Campaign Development & Execution

• Plan and execute channel marketing campaigns including:
  
  
  
  • trade shows and industry events
  
  
  • digital campaigns
  
  
  • co-marketing programs with partners
  
  
  • product launch support
  
  
  
  


• Adapt global messaging into channel-specific content and programs.


• Collaborate with creative and digital teams to develop campaign assets.

Demand Generation & Pipeline Support

• Work with sales teams to create targeted marketing programs that support account penetration and pipeline growth.


• Develop programs that drive awareness, engagement, and qualified leads across key channels.


• Coordinate channel-specific promotional initiatives and market activation activities.

Cross-Functional Collaboration

• Partner closely with:
  
  
  
  • Product Management - to ensure offerings align with market needs and are commercially viable.
  
  
  • Sales - to tailor messaging, address objections, and generate demand.
  
  
  • Sales Enablement - to develop and deploy tools, playbooks, and training across the commercial team.
  
  
  • Marketing MBE - for campaign execution, creative and content support, and digital activation.
  
  
  • Sr. Manager, Marketing Strategy - to ensure alignment across SBUs and share best practices.
  
  
  
  

Insights & Performance Optimization

• Track performance of channel marketing initiatives and measure impact on demand generation and revenue.


• Analyze channel engagement, partner feedback, and market trends to refine programs.


• Provide regular insights and recommendations to product marketing and sales leadership.

QUALIFICATIONS - REQUIRED

• Bachelor’s degree in Marketing, Business, or related field.


• 4–6 years of B2B marketing experience, preferably in healthcare, medical device, life sciences, or health technology environments.


• Experience supporting multi-channel go-to-market models (OEM, distributors, partners, or integrators).


• Strong project management and campaign execution capabilities.

QUALIFICATIONS - PREFERRED:

• Experience working with healthcare products, medical devices, clinical solutions, or regulated markets


• Familiarity with partner marketing, distributor marketing, or channel enablement programs.


• Experience working closely with product marketing and sales teams.

Milliken is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, sex or gender (including pregnancy, childbirth or related medical condition, including but not limited to lactation), sexual orientation, gender identity or gender expression (including transgender status), ancestry, national origin, citizenship, age physical or mental disability, genetic information, marital status, veteran or military status or any other characteristic protected by applicable law.

To request a reasonable accommodation to complete a job application, pre-employment testing, a job interview, or to otherwise participate in the hiring process, please contact [email protected].