Channel Marketing Specialist

Job Description:

The Job/What You'll Do:
The Channel Marketing Specialist, with an emphasis on Email Marketing, is responsible for developing and executing comprehensive email marketing campaigns, covering all aspects from ideation to implementation, with the primary goals of customer retention, lead generation, and brand awareness. The specialist will also support other channel deliverables, including social media, web, video content, and more. This role demands a blend of creativity and analytical skills, exceptional communication abilities, and proficiency with marketing tools and metrics to deliver impactful email experiences. Additionally, the specialist will collaborate closely with marketing partners and design teams to ensure cohesive and effective marketing strategies. Staying updated with industry trends and continuously innovating campaign strategies are essential components of this role
This is a full-time position in our Concord, CA office with a hybrid work schedule .
Responsibilities:
Develop and execute end-to-end email marketing campaigns, encompassing conceptualization, design, segmentation, and deployment
Assist in the creation and implementation of personalized email marketing strategies
Implement A/B testing strategies to optimize email performance
Ensure strict adherence to email marketing best practices, industry regulations, and CAN-SPAM laws
Manage and maintain the email marketing calendar to ensure timely campaign execution
Assist in monitoring and analyzing performance metrics for email campaigns, deriving actionable insights for optimization
Collaborate closely with cross-functional teams, including design, content, and marketing, to ensure seamless integration of digital marketing efforts
Effectively communicate with internal stakeholders to align strategies and deliverables
Regularly report on email campaign performance to stakeholders, providing insights and recommendations
Support social media efforts, including posting, calendar management, and other related responsibilities
Assist with updates and maintenance of web content to ensure accuracy and relevancy
Knowledge, Skills, and Abilities:
Knowledge of email marketing best practices and CANSPAM laws
Proficiency in email marketing platforms (Eloqua, Mailchimp, HubSpot)
Knowledge of HTML email development
Strong analytical skills with the ability to interpret data and derive actionable insights
Excellent written and verbal communication skills
Creative thinker with a keen eye for detail
Education & Experience:

*
A bachelor's degree or related experience
2-4 years of experience in email marketing
Experience with Salesforce preferred
Experience in financial services preferred
Compensation: The Base Salary range for this position is between $65,000-$80,000.
This information reflects a base salary range that AssetMark reasonably expects to pay for the position based on a number of factors which may include job-related knowledge, skills, education, experience, and actual work location. This position will also be eligible for additional variable incentive compensation and competitive benefits.
Candidates must be legally authorized to work in the US to be considered. We are unable to provide visa sponsorship for this position.
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Who We Are & What We Offer:
AssetMark's mission is centered around helping financial advisors make a difference in the lives of their clients. To help them do that, we aim to provide advisors with holistic support. We offer compelling technology that facilitates a better client experience, consulting services that ensure advisors' businesses are running at their best and a comprehensive suite of investment solutions. AssetMark's platform empowers advisors to provide the highest level of service possible to their clients.
AssetMark's culture is driven by our mission and connected by our values; Heart, Integrity, Excellence and Respect. You will join a team that lives these values every day by doing the best and what is right in all we do and encouraging different ideas for continual success and innovation. Additionally, we offer a wide range of benefits to meet the needs of our team members and their families.
Flex Time Off or Paid Time/Sick Time Off
401K - 6% Employer Match
Medical, Dental, Vision - HDHP or PPO
HSA - Employer contribution (HDHP only)
Volunteer Time Off
Career Development / Recognition
Fitness Reimbursement
Hybrid Work Schedule
As an Equal Opportunity Employer,

AssetMark is committed to

building a diverse and inclusive workplace where everyone feels valued.

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