Chevrolet Sales Manager

Automotive Sales Manager

Berglund Chevrolet | Roanoke, VA

Berglund Chevrolet is seeking a results-driven Sales Manager to lead, coach, and elevate our sales team. This role is ideal for a proven manager—or a high-potential leader ready to step up—who thrives in a fast-paced dealership environment.

Key Responsibilities

• Lead and coach a sales team to consistently meet and exceed targets


• Desk deals, manage gross logs, and oversee RDR accuracy


• Set daily, weekly, and monthly performance goals


• Manage showroom, phone, and digital traffic


• Drive CRM compliance and lead-to-close performance


• Partner with F&I and service to deliver a seamless customer experience


• Resolve customer concerns quickly and professionally

Performance Focus (What Success Looks Like)

• Strong closing ratios and consistent monthly volume


• Healthy front-end gross and deal structure discipline


• High CRM adoption and follow-up accountability


• Improved salesperson productivity and retention


• Positive CSI and repeat/referral business

Qualifications

• Sales Manager or F&I leadership experience preferred


• Strong coaching mindset and people-development skills


• Results-oriented, resilient, and solution-focused


• Clear, confident communicator


• Valid driver’s license and clean driving record

Compensation & Benefits

• Competitive pay plan


• Medical, dental, vision, life, and disability coverage


• 401(k)


• Paid time off


• No Sundays

Berglund Automotive is an equal opportunity employer, and we encourage candidates from all backgrounds to apply.