Chick-fil-A Marketing Director

Person County Pavilion

1600 Durham Road, Roxboro, NC 27573

About Our Leadership Team

We are an organization committed to excellence and passionate about creating a remarkable experience for both our guests and our team. Join Chick-fil-A at Person County Pavilion as our Marketing Director, where your creativity, leadership, and marketing talents can make a meaningful impact on our restaurant and local community.

This is more than a job—it’s an opportunity to grow as a leader, develop your marketing expertise, build meaningful community relationships, and help shape the Chick-fil-A experience. We have a strong reputation for developing our leaders and helping them build successful careers.

Overview of the Role

The Marketing Director leads the restaurant’s local marketing strategy, community engagement, events, social media, promotions, and sales-growth initiatives. This role requires a creative, organized, relationship-focused leader who can take ownership of projects from planning through execution while maintaining alignment with the Operator and leadership team.

Position Type

• In Person
• Full-time, 40 hours per week
• Monday–Friday, 8-hour shift
• Day shift
• Holidays and special events as needed
• Assist with day-to-day operations approximately 11 AM–2 PM

Key Responsibilities

Marketing & Brand Management

• Develop and execute the marketing plan and budget in alignment with business goals and target audiences.
• Oversee Spotlight and digital campaigns, promotions, and marketing analytics.
• Ensure all POP, signage, reader boards, table numbers, promotional materials, flags, and seasonal décor are accurate, professional, and in place on time.
• Approve social media posts, in-store promotions, and reader board messaging.
• Order and maintain marketing supplies, including BOGs, Mini-Moos, stickers, gift cards, hats, giveaways, catering forms, and marketing request forms.
• Maintain marketing files, documents, calendars, and records in OneDrive.
• Assist Milan with annual and quarterly marketing goals and maintain vision alignment with the Operator and leadership team.

Social Media & Digital Marketing

• Develop and execute social media strategy and content.
• Capture photos and videos of guests, team members, events, and community involvement.
• Work with the Social Media Specialist on content, website updates, events, trends, and sponsorship requirements.
• Monitor and respond to social media messages and help manage the restaurant’s online reputation.
• Review social media and marketing analytics and communicate results to Brandon and Milan biweekly or monthly.

Community Engagement & Events

• Build and maintain relationships with local schools, churches, businesses, first responders, community organizations, and other partners.
• Coordinate food and monetary donation requests and maintain records of community support.
• Identify and coordinate outside community events, sponsorships, and partnerships, including golf tournaments, WinShape, school sponsorships, and other local opportunities.
• Plan and execute in-store events such as Family Nights, First Responders Night, Daddy-Daughter Date Night, and other special events.
• Support Chick-fil-A tentpole events such as Sunshine Days, Summer of Cows, and Seasons of Sharing.
• Coordinate Chick-fil-A Cow scheduling for community and in-store events.
• Communicate event needs with Milan, Brandon, scheduling, and truck leaders.
• Coordinate holiday promotions, Christmas décor, flags, and other seasonal marketing initiatives.

Catering & Sales Growth

• Drive catering and outside sales through proactive community and business engagement.
• Assist with major catering events and partnerships, including Duke, Aisin, Pollywood, and other key accounts.
• Manage catering order forms, pricing updates, scheduling, deliveries, training, systems, and processes.
• Coordinate school deliveries, pricing, schools, and delivery drivers.
• Work with Milan on major catering opportunities and strategies to grow sales.

Guest Experience & Team Engagement

• Monitor CARES and guest call-in forms, communicate trends, and help resolve guest concerns.
• Guest/CARES communication with Milan
• Operations concerns with Latoya
• People concerns with Brandon
• Support team member engagement, celebrations, outings, retirements, Mother's Day, Father's Day, and other team initiatives.
• Support sampling rollouts, market giveaways, App Scan motivation/scoring, and other guest engagement initiatives.
• Assist with deliveries, trades, in-store needs, and major marketing events.

Organization & Follow-Through

• Maintain the marketing budget and track spending.
• Maintain records of community events, sponsorships, donations, campaigns, and past marketing initiatives.
• Keep marketing and promotional materials stocked and professionally presented.
• Maintain the conference room calendar and Operator Contest scoring.
• Coordinate with the leadership team and complete additional responsibilities as needed to meet the needs of the position.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• 1–3 years of marketing experience preferred.
• Strong communication, organization, time management, and leadership skills.
• Creative, proactive, flexible, and able to multitask in a fast-paced environment.
• Customer-service oriented with a strong desire to create a positive community impact.
• Ability to build relationships and recognize the strengths and passions of others.
• Self-starter with strong attention to detail and follow-through.
• Servant spirit with a strong sense of stewardship.
• Cheerful attitude reflecting responsibility, accountability, service, and excellence.

Our Benefits Include

• Paid Leadership Training and Development
• 10 Days Paid Time Off Annually
• 401(k) Plan with Employer Match after 1 year full-time
• Medical, Dental, Vision, and supplemental insurance options
• 100% Meal Discount when working
• Uniform Allotment
• Annual Scholarship Opportunities
• Employee Assistance Program with free counseling services
• Mileage reimbursement

Work schedule

• Monday to Friday
• 8 hour shift
• On call

Supplemental pay

• Bonus pay

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Other
• Flexible schedule
• Paid time off