Chief Marketing Officer

QSTL- CHIEF MARKETING OFFICER (CMO)

About Q-Sourcing Servtec Group (QSSG)

Q-Sourcing Servtec Group (QSSG) is a leading human
capital management firm headquartered in Mauritius and operating across East
Africa. Known for its innovative staffing solutions, HR management, training,
and outsourcing services, QSSG is ISO 9001:2015 certified and serves Uganda,
Kenya, Rwanda, Tanzania, and South Sudan. With a strong commitment to growth,
QSSG has a vision to expand its impact across the African continent,
establishing itself as the partner of choice in human capital solutions.We
are looking for a competent and innovative Chief
Marketing Officer (CMO).

(CMO) to
join our team.

Job Title: Chief Marketing Officer (CMO)
Location: A
strategic location within East Africa
Reports To: Chief Executive Officer (CEO)

Job Purpose

The Chief Marketing Officer (CMO) is responsible for
defining and executing QSSG’s marketing strategy, focusing on brand
positioning, lead generation, and customer engagement across diverse African
markets. The CMO will be instrumental in building brand equity, driving demand,
and creating a consistent and compelling brand presence that supports the
company’s expansion goals.

KEY DUTIES AND
RESPONSIBILITIES.

Core Responsibilities

1. Marketing
   Strategy and Brand Positioning
   
• Brand
  Vision: Define
  and strengthen QSSG’s brand, positioning it as a leader in human capital
  solutions across Africa.
  
• Market
  Expansion Strategy:
  Develop marketing strategies that align with QSSG’s pan-African growth
  objectives, ensuring brand relevance across various regions.
  
• Competitive
  Analysis:
  Conduct ongoing analysis of market trends, competitor strategies, and
  customer insights to refine the marketing approach.
  
2. Demand
   Generation and Lead Acquisition
   
• Lead
  Generation: Design
  and implement data-driven lead generation strategies to support customer
  acquisition and revenue growth goals.
  
• Digital
  Marketing and Campaign Management: Oversee the execution of integrated marketing
  campaigns across digital channels, ensuring effectiveness and high ROI.
  
• Content
  and Messaging:
  Develop compelling messaging and content strategies that resonate with
  target audiences, driving engagement and conversion.
  
3. Customer
   Insights and Market Intelligence
   
• Customer-Centric
  Strategy: Build
  a customer insight-driven approach, utilizing feedback and analytics to
  understand customer needs and preferences.
  
• Market
  Research and Analytics:
  Leverage data analytics and market research to identify new opportunities
  and optimize marketing efforts.
  
• Performance
  Metrics:
  Establish KPIs and metrics to track the success of marketing initiatives,
  continuously optimizing based on performance data.
  
4. Cross-Functional
   Collaboration and Partnership
   
• Sales
  and Growth Alignment:
  Work closely with the Chief Growth Officer (CGO) to ensure marketing
  efforts are aligned with sales and growth objectives, supporting revenue
  generation and market expansion.
  
• Product
  Development Support:
  Collaborate with the CTO and operations teams to drive product
  innovation, aligning marketing strategies with new offerings.
  
• Strategic
  Partnerships:
  Develop and manage partnerships with external agencies, media outlets,
  and technology vendors to enhance brand visibility and drive results.
  
5. Leadership
   and Team Development
   
• Team
  Building and Mentorship:
  Build and lead a high-performing marketing team, fostering a culture of
  creativity, accountability, and continuous improvement.
  
• Talent
  Development:
  Provide mentorship and growth opportunities for team members, preparing
  them to contribute effectively to QSSG’s growth trajectory.
  
• Resource
  and Budget Management:
  Oversee the marketing budget, ensuring efficient allocation of resources
  to achieve strategic objectives.
  

MANDATORY REQUIREMENTS

Qualifications

Education

• Master’s
  degree in Marketing, Business Administration, or a related field.
  

Experience

• 10+ years
  of senior marketing experience with a proven track record in brand
  strategy, digital marketing, and demand generation, ideally in
  multi-regional or high-growth markets.
  
• Expertise
  in leading data-driven marketing strategies and managing large-scale
  campaigns across multiple channels.
  

Skills and Competencies

• Strategic
  Vision: Ability
  to create and implement a marketing strategy that aligns with QSSG’s
  pan-African expansion goals.
  
• Analytical
  Insight:
  Proficient in data analytics and market research, with the ability to turn
  insights into actionable strategies.
  
• Brand
  Management: Strong
  experience in building and managing brand equity across diverse markets.
  
• Cross-Functional
  Leadership:
  Demonstrated success in collaborating with sales, growth, and product
  development teams to drive cohesive strategies.
  
• Digital
  Expertise:
  In-depth knowledge of digital marketing channels, content strategy, and
  campaign management for lead acquisition.
  

Personal Attributes

• Results-Oriented: Committed to achieving measurable outcomes and
  scaling QSSG’s brand presence.
  
• Visionary
  Leader:
  Forward-thinking with a proactive approach to capturing market
  opportunities.
  
• Collaborative: Works effectively with cross-functional teams
  to achieve unified growth and brand goals.
  
• Culturally
  Attuned:
  Understands and appreciates the diverse dynamics of African markets,
  adapting strategies to fit local contexts.
  

ADDED
ADVANTAGE

·         Previous experience working in
developing countries, specifically East Africa 

APPLICATION PROCESS

Interested candidates are invited to submit their
resume and a cover letter detailing their qualifications and experience to
[Application Email/Platform].

Q-SOURCING
SERVTEC IS AN EQUAL OPPORTUNITY EMPLOYER. ANY SOLICITATION WILL LEAD TO
DISQUALIFICATION.

Requirements

Qualifications

Education

• Master’s
  degree in Marketing, Business Administration, or a related field.
  

Experience

• 10+ years
  of senior marketing experience with a proven track record in brand
  strategy, digital marketing, and demand generation, ideally in
  multi-regional or high-growth markets.
  
• Expertise
  in leading data-driven marketing strategies and managing large-scale
  campaigns across multiple channels.