Chief Marketing Officer - Molecular Imaging

Job Description Summary
This role leads global marketing & is responsible for setting, communicating, & delivering a growth & marketing strategy across the Molecular Imaging business. This includes share gain, commercial activation of current/future new product introductions & installed based growth programs. This role will also develop deep qualitative & quantitative insights about the needs, wants and performance of customers, identify keys to success, align strategy execution across all geographies and drive marketing innovation.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Roles and Responsibilities
- Business Partnership & Strategy
- Develop and implement a growth strategy for the modality in partnership with modality GM.
- Lead and coordinate strategic planning processes for the modality.
- Align strategy execution across all geographies and driving marketing innovation.
- Customer insights
- Gain customer insights, understand customer wants, needs and problems; evaluate the portfolio versus customer needs / competitive actions to identify opportunities.
- Develop deep qualitative & quantitative insights about the needs, wants and performance of customers, identifying keys to our success.
- Create and drive global segmentation strategy and processes to target stronger value propositions for the business market segments.
- Competitive Intelligence & Portfolio
- Actively solicit and share competitive intelligence.
- Create portfolio positioning, pricing & targeting to achieve market share growth.
- Assess portfolio competitiveness globally across regions and segments, current and future anticipated states.
- Global Perspective
- Define and develop the global marketing plan for the business, including value proposition, positioning, segmentation, marketing mix, and aligning marketing execution across all geographies and market segments.
- Own global strategy for trade shows, show sites and customer visits.
- Partner with Region Product Marketing and Learning & Development teams to enable product sales training programs for the Sales Specialists & Generalists
- Commercial Mindset
- Drive share gain, successful commercial activation of current and future new product introductions (NPIs) and installed based growth programs.
- Own and drive the Marketing Commercial Activation process in modality in all product segments within the modality.
- Partner with commercial leaders to drive stronger commercialization plans,
- Leadership
- Integrate with the necessary supporting functions to enable the success of global marketing plans including marketing communications and a digital strategy.
- Develop and lead team of marketing professionals.
- Able to operate horizontally to influence business and functional partners.
Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, or Biosciences or a related field.
- 10+ years marketing/commercial experience with at 5+ years of product marketing experience
- 5+ years of direct people management experience
- 3+ years of experience leading global teams
- 3+ years of experience in field or region product marketing experience, to include go to market launch and/or pricing experience.
- Excellent oral and written communications skill
- Healthcare product/industry acumen
Desired Characteristics
- MBA, Master's Degree in Marketing
- Knowledge of healthcare market
- Product Management or Sales experience
- Experience running medical/customer/sales advisory boards
- Experience creating and leveraging thought leadership
- Proven ability to influence at all levels of the organization
- Proven Financial acumen - budgeting, ROI calculations, basic finance understanding
- Understanding of emerging marketing tools/trends & marketing automation
- Ability to drive and implement change, including measuring and monitoring progress
- Conflict management especially within a matrix
- Experience making tough tradeoffs/prioritization with limited resources
- Tenacity and persistence to keep the business customer focused and market lead
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership -always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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For U.S. based positions only, the pay range for this position is $163,200.00-$244,800.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088\EEOC\KnowYourRights\10\20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: Yes
Application Deadline: July 19, 2024
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