Chief Sales Officer @ PE-Backed MedTech - International Capital Equipment

Our client is a private equity backed medtech business with HQ in Europe, selling capital equipment into radiation oncology — systems that go into the treatment room, with service contracts attached. The customers are hospitals and, increasingly, private multi-site radiotherapy chains and clinic groups with central procurement, across Europe and the US. Profitable, growing, and an agile mid-market setup rather than a large corporate structure.

Tasks

• Lead the international sales organisation: lead the country sales leaders with end to end funnel ownership from lead to close (Focus on US & Europe, Asia)
• Own the profitable growth story — growth priced for margin rather than volume, not bought with discount
• Build the KPI structure and run the CRM as the single source of truth, ensure reliable forecasting with risks and chances flagged upfront
• Build a data-driven sales engine on a fully mapped addressable customer base, country by country — coverage set from the installed base, renewals timed in the CRM
• Build a hunter organisation: weekly performance rhythm, ambitious plans, acting on underperformance
• Stay hands-on in the field and in tenders, and own tender and commission management
• Take over non-MedTech business (approx. 30% of revenue) following successful acceleration of MedTech revenue

Requirements

• 7+ years leading international B2B sales in complex capital equipment or MedTech — €50–100k+ per system, 6–18 month cycles, tender-driven; radiation oncology or adjacent clinical hardware is a big plus
• Sold into clinical departments and private, multi-site provider groups with central procurement is a big plus — you know that buying centre from the inside
• Transformed a sales organisation into a hunter organisation — took people along, swapped selectively
• Runs CRM, pipeline and forecasting as management instruments and ensures transparency & accuracy along the funnel
• Hands-on in the field and in tenders, rather than steering from behind a laptop
• Thrives in an agile mid-market setup rather than large corporate infrastructure
• Fluent English
• Willingness to travel internationally

Benefits

• Direct reporting line to the CEO with full commercial mandate over structure, systems, pricing and people
• PE-backed growth with a clear plan and the capital behind it
• Location flexibility across Europe to the US East Coast, with regular presence at the European headquarters