Club Lead/Manager

Here’s a professionally structured Job Description for a Club Lead / Manager at Anytime Fitness. This version emphasizes leadership, member engagement, operational excellence, and sales performance—aligned with industry expectations and Anytime Fitness standards.

Job Title: Club Lead / Manager
Location: [Insert Club Location]
Job Type: Full-Time
Reports To: Regional Manager / Franchise Owner

Job Summary

The Club Lead / Manager is responsible for overseeing all aspects of club operations, driving membership and training revenue, delivering exceptional member experiences, and leading a high-performing team. This role is both strategic and hands-on, requiring an individual who is passionate about fitness, leadership, and business results.

Key Responsibilities

Leadership & Team Management

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  Recruit, onboard, train, and develop a results-driven team (coaches, front desk, trainers)

  
  


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  Conduct daily staff huddles, weekly KPI meetings, and ongoing performance evaluations

  
  


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  Foster a culture of accountability, proactivity, and collaboration based on core values

  
  

Sales & Member Growth

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  Meet or exceed monthly sales goals (memberships, personal training, retail)

  
  


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  Oversee fitness consultations (FCs) and ensure >70% booking rate at point of sale

  
  


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  Track and drive show and close rates for all appointments and training packages

  
  


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  Implement outreach campaigns and generate 5+ referrals per day from team efforts

  
  

Operations & Member Experience

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  Ensure the club is clean, safe, fully operational, and meets brand standards

  
  


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  Maintain member satisfaction through prompt issue resolution and consistent engagement

  
  


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  Monitor Google reviews and social media presence (target: 3 new reviews per day)

  
  

Marketing & Community Outreach

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  Plan and execute local marketing initiatives (corporate outreach, events, promos)

  
  


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  Represent the club at community events and build partnerships with local businesses

  
  


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  Manage in-club promotions, signage, and Club OS lead follow-ups

  
  

Reporting & Administration

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  Analyze and report on key metrics (leads, sales, FCs, EFT growth)

  
  


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  Ensure staff utilize Club OS effectively for follow-ups and lead management

  
  


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  Collaborate with ownership on financial targets and club initiatives

  
  

Key Performance Indicators (KPIs)

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  Membership Sales and Net EFT Growth

  
  


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  Personal Training Revenue & Close Rate (goal: 35%+)

  
  


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  Fitness Consults Booked at POS (goal: >70%)

  
  


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  Referral and Review Generation

  
  


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  Staff Sales Call Quotas (30 per day minimum)

  
  

Qualifications

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  2+ years of fitness or retail leadership experience preferred

  
  


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  Proven ability to lead and develop a team

  
  


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  Strong communication and sales skills

  
  


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  Comfortable with tech systems (Club OS, Evolt, CRM platforms)

  
  


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  CPR/AED Certified (or willing to obtain)

  
  

Core Values

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  Trustworthy: Do the right thing, always.

  
  


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  Accountable: Own results and actions.

  
  


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  Proactive: Anticipate, don’t react.

  
  


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  Collaborative: Win as a team.

  
  

Schedule & Compensation

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  Full-time, including evenings and some weekends

  
  


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  Base Salary + Commission + Bonuses

  
  


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  Club Membership + Training Discounts