Coastal Marketing Coordinator

Description

Summary of job

The Coastal Marketing Coordinator is pivotal in managing and enhancing our social media presence and increasing support for marketing of our locations. This role involves the creation and oversight of marketing materials including items such as social media posts, email newsletters, event calendars, event and promotional flyers, and more. The coordinator will also assist in fostering and maintaining brand partnerships, both onsite and across coastal communities. Acting as a key liaison between the marketing team, community stakeholders, partners, and internal staff, the coordinator will play a crucial role in ensuring effective communication and collaboration. Additionally, the position contributes to various marketing team campaigns and projects. This position reports directly to the Marketing Brand Manager and all work will be approved first before execution.  

Key Accountabilities 

•  Management of social media, main Pelican pages and location specific pages 
•  Management of Email Newsletters   
•  Work on location specific, partnership, and other marketing materials 
•  Event Calendar Management 
•  Monthly Coordination with regional chef, location managers, events team, and beer experience coordinator  
•  Communication, assistance, and tracking of partnerships and donations.  
•  Assist in the development and maintenance of brand partnerships, both onsite and within coastal markets, to enhance brand presence and market reach.  
•  Track and analyze marketing campaign performance metrics, providing regular reports and insights to optimize future initiatives.  
• Contribute to various marketing branding activities, campaign executions, and strategic initiatives to support overall marketing goals. 
• Foster an environment of collaboration, respect, trust, and follow-through.?

Requirements

• Excellent written and verbal communication skills 
• Strong understanding of marketing principles and techniques 
• Strong organizational and multitasking abilities with keen attention to detail 
• Strong proofreading ability 
• Strong relational skills 
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)  
• Familiarity with marketing software/tools (e.g. Canva, email marketing platforms, Adobe programs, etc.) 
• Familiarity with Meta Business suite and management tools 
• Ability to work both independently and collaboratively in a team environment 
• Experience with social media and digital marketing strategies 
• Food and beverage and hospitality knowledge and experience is a plus  
• Degree in a related field or 1-3 years of experience in a marketing or related role is preferred, but not required  
• Familiarity and passion for the Pelican Brand 
• Must be located in or willing to relocate Pacific City or a nearby coastal town