Coates Career Opportunities Asset Services Manager

The next step in your career starts here…

• Permanent Full Time  


• Lead a high performing team


• Flexible working options

Reporting directly to the Executive General Manager, the Asset Services Manager leads a senior team of Regional Service Managers, Fleet Deployment, and Administration professionals across Victoria, Tasmania, and South Australia.

In this strategic leadership position, you will be accountable for fleet performance, workshop operations, and asset lifecycle optimisation across a large and diverse portfolio. You will drive operational excellence, ensuring our assets are safe, reliable, and delivering the highest return on investment.

You’ll enjoy variety in your role including:

• Champion a Safety‑First culture across workshops, field service, and operational teams


• Lead and uplift multi‑site workshop performance, ensuring consistency in repair quality, service standards, and turnaround times


• Develop multi‑year hire fleet and workshop investment plans, guiding strategic asset decisions


• Drive fleet optimisation through utilisation monitoring, redeployment strategy, and demand forecasting


• Oversee maintenance planning, technical service standards, and compliance with Coates’ asset management framework


• Manage repair, maintenance and workshop budgets


• Strengthen supplier performance and service-level delivery


• Lead, coach and develop a high‑performing team to drive continuous improvement across all fleet and service operations

What you’ll get in return

We provide our team with a wide range of perks and benefits, including:

• Development and career progression pathways


• Access to our employee discounts, benefits and wellbeing program


• Purchased additional leave program


• Novated leasing and salary sacrifice


• 12 weeks Paid Parental Leave in addition to government parental leave scheme


• Volunteering opportunities through the Coates Foundation

What you’ll bring to the role

• Proven senior leadership experience within a hire fleet, or mobile assets environment i.e., as a Head of Fleet, General Manager – Fleet, or Fleet Operations Manager level


• Deep understanding of hire fleet lifecycle management, asset planning, and utilisation optimisation in a fast-paced environment.


• Strong background in workshop operations, mechanical service management, or heavy equipment maintenance


• Strong commercial capability, specifically investment business cases and ROI analysis for hire fleet applications


• Ability to influence and be effective in leading large operational teams across multiple regions, from a centralised function


• Experience within equipment hire, rental, logistics, construction, or asset‑intensive industries is highly regarded


• Commitment to safety leadership and continuous improvement

At Coates, we have the largest equipment fleet in Australia, including more than 24 major asset categories, across tools, equipment and machinery hire solutions. To be successful in this senior leadership position, candidates will need to demonstrate experience, commercial acumen, and leadership capabilities required to manage a large and complex fleet portfolio, from investment decisions through the asset life cycle.

Looking for more reasons to join Coates?

At Coates, we know that people, organisations and communities thrive when everyone feels valued and included.

We’re proud to be implementing our second Reconciliation Action Plan and are committed to improving gender representation. We also provide opportunities for growth through our leadership and development programs.

But our impact doesn't stop there. Coates supports local and national charities through the Coates Foundation and invests in more sustainable equipment solutions to help create a greener future for all.

Visit careers.coates.com to learn more about our values and opportunities.

Unlock your next career opportunity – apply today!

Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.

Coates. Equipped for you.

Internal applicants must formally apply via People Hub and are encouraged to inform and discuss their application with their current manager.