Coates Career Opportunities Regional Sales Manager - Perth & Southwest

About us

Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth. We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC.

At Coates, we're passionate about delivering safe, smart and sustainable equipment solutions. Our people are at the heart of everything we do, and together, we make it happen.

The opportunity

We're looking for a highly motivated Regional Sales Manager to lead a high-performing sales team across the Perth and SouthWest region.

Based in Belmont, you'll lead a team of seven direct reports including Major Project Managers and Account Managers who are based across Belmont, Kwinana and Bunbury. It's a strategic, hands-on leadership role: you'll spend significant time in the field coaching your team, building executive-level customer relationships, uncovering new opportunities and driving a high-performance sales culture.

You'll play a key role in shaping regional sales strategy, growing customer share of wallet and delivering sustainable revenue growth across the construction, infrastructure, mining and industrial sectors.

What you'll be doing

• Lead and champion Coates' Safety-First culture across your team and customer network.


• Shape and execute regional sales strategy to grow revenue and market share.


• Coach, mentor and develop a team of sales professionals to achieve exceptional results.


• Build and strengthen relationships with key customers, stakeholders and decision-makers.


• Spend around 60% of your time in the field, driving customer engagement and sales activity.


• Generate new business and maximise opportunities within existing accounts.


• Spot and capitalise on major project opportunities across the region.


• Use CRM insights, pipeline data and sales intelligence to lift team productivity, forecasting accuracy and performance.


• Collaborate with Pricing, Marketing, Operations and Leadership teams to deliver winning customer solutions.


• Monitor market trends, competitor activity and emerging opportunities to support strategic growth.

What you'll bring to the role

You're a proven sales leader who thrives on developing people, building customer relationships and delivering commercial outcomes.

Your experience will include:

• Proven success leading field-based sales teams in a B2B environment.


• Experience selling into the construction, mining, infrastructure, industrial or related sectors.


• Strong leadership capability with the ability to coach, mentor and develop high-performing teams.

• Strategic selling expertise with the ability to build, manage and convert sales pipelines, forecast effectively and deliver sustainable growth.

• Strong commercial acumen, with the ability to analyse data and pipeline insights, spot trends and translate them into compelling, actionable business outcomes.


• Exceptional stakeholder management, communication and relationship-building skills.


• Experience developing and executing business plans and account growth strategies.

What you'll get in return

We provide our team with a wide range of perks and benefits, including:

• Development and career progression pathways


• Company Benefit Vehicle


• Flexible working options available—let’s discuss what works best for you


• Access to our employee discounts, benefits and wellbeing program including Fitness Passport


• Purchased additional leave program


• Novated leasing and salary sacrifice


• 12 weeks Paid Parental Leave in addition to government parental leave scheme


• Volunteering opportunities through the Coates Foundation

Looking for more reasons to join Coates?

At Coates, we know that people, organisations and communities thrive when everyone feels valued and included.

We're proud to be implementing our second Reconciliation Action Plan and are committed to improving gender representation, backed by dedicated leadership and development programs.

But our impact doesn't stop there. Coates supports local and national charities through the Coates Foundation and invests in more sustainable equipment solutions to help create a greener future for all.

Visit careers.coates.com.au to learn more about our values and opportunities.

Unlock your next career opportunity – apply today!

Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.

Coates. Equipped for you.