Color Marketing Manager

To thrive as a Color Marketing Manager, you have a creative vision with strategic execution, bringing deep expertise in color trends, palette development, interior design, and brand storytelling! You will improve our color leadership in the BEHR DIY, BEHR PRO, and KILZ brands. This role includes partnering with The Home Depot and global retail channels. We work cross-functionally to guarantee outstanding color uniformity. We drive impactful marketing initiatives and translate trend research into inspiring campaigns. These campaigns develop how customers experience color in-store, online, and everywhere in between.

Every day you will lead end‑to‑end color marketing campaigns, collaborate with creative and product teams, produce trend reports, and improve digital assets to ensure accuracy and impact. You’ll write engaging content, deliver daily color consultations, support in-store mockups, and manage process improvements that boost operational excellence. We innovate together, we push boundaries, and we bring color to life in bold, meaningful way by making a real impact on how the world sees color!

Here’s what we’re looking for:

• A high school diploma or equivalent is required, with a strong preference for a BA in Marketing or equivalent experience in a related field.
• 3-5 years of experience in marketing, preferably with a focus on color, design, or creative execution.
• A strategic creative leader who can elevate our color authority by driving high‑impact campaigns across digital, print, and in‑store environments.
• Cross‑functional collaborator who partners seamlessly with creative, product, sales, merchandising, and agency teams to ensure color consistency.
• Campaign owner capable of leading end‑to‑end color marketing initiatives- from planning and execution to tracking through Excel, reporting, and continuous optimization.
• A trend‑savvy storyteller who can produce color trend reports, analyze color tool performance, and ensure accuracy across all printed and digital materials.
• Content creator who writes compelling color‑focused blog posts and social media content, using analytics to drive engagement and performance.
• A trusted color expert who provides daily consultations, develops custom palettes, and supports in‑store experiences, mockups, and layouts.
• Diligent problem solver who leads post-mortems, improves workflows, supports internal training, and champions operational excellence.
• A skilled designer with strong Adobe Photoshop capabilities to maintain and enhance digital assets and ensure accurate color representation across platforms.
• Analytical thinker with strong skills in deriving insights from data, including color hit data, research studies, and trend reports.

Here is What We Offer You:

• Enjoy our hybrid schedule and 9/80 work option that gives you every other Friday off.
• Quarterly and holiday bonuses are available.
• Accrue 15 paid days of vacation time off the first year plus 5 days of sick time off.
• 401(k) retirement plan with 4% match. Annual retirement profit-sharing payments
• Competitive health plans for individuals and families

Check out behr.com/careers to view a comprehensive list of our benefits and perks.

Company: Behr Paint Company

Our Commitment to a Culture of Inclusion and Belonging

We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us!

BEHR (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-Verify Right to Work Poster: English & Spanish