Commercial Marketing Manager

Zerorez is an industry leader in residential and commercial cleaning, known for our patented cleaning technology and commitment to delivering exceptional customer experiences. As our corporate-owned markets continue to grow, we’re expanding our commercial business line and seeking a Commercial Marketing Manager who can drive strong, sustainable B2B lead generation.

The Commercial Marketing Manager will own all commercial advertising and demand generation efforts across a select group of corporate-owned Zerorez locations. This role focuses exclusively on developing strategies and campaigns that produce high-quality commercial leads — and partnering closely with local sales and operations teams to ensure those leads turn into booked revenue. This is a hands-on, data-focused role designed for someone who can both build strategy and execute daily.

Key Responsibilities

Commercial Advertising & Lead Generation

• Plan, execute, and optimize commercial marketing campaigns for select corporate-owned markets.
• Manage multi-channel advertising across paid search, paid social, programmatic, mass media, email, SMS, and SEO.
• Identify and target high-value commercial verticals (healthcare, hospitality, property management, education, offices, etc.).
• Build A/B tests for messaging, offers, creative, and audience targeting to improve lead quality and conversion.

Nurture, Drip Campaigns & Lead Management

• Build the strategic framework for commercial nurture and drip campaigns — including email, SMS, and retargeting — to move prospects from awareness to booked jobs.
• Ensure commercial leads are routed accurately and quickly to the appropriate sales teams, maintaining clear processes and service level alignment.
• Partner with sales teams to evaluate lead quality, refine targeting, and maintain visibility into pipeline performance.

Content & Creative Development

• Develop or oversee creation of commercial-focused assets such as ads, landing pages, sales one-pagers, case studies, email sequences, and presentations in partnership with the corporate brand team.
• Capture or coordinate on-site commercial content (photos, videos, testimonials, case studies) to support the Brand and Creative teams.
• Maintain a tailored brand presence that resonates with commercial audiences.
• Collaborate closely with creative and marketing teams on asset production and campaign needs.

Sales, Operations & Cross-Functional Collaboration

• Partner with corporate sales reps, commercial account managers, and operations leaders to understand lead quality, close rates, and market needs.
• Ensure commercial leads are properly identified, prioritized, and routed to the correct sales teams, maintaining clear processes and service level alignment.
• Collaborate with call center leadership to ensure commercial inquiries are handled consistently and escalated appropriately.
• Work with local markets during high-demand seasons, major RFP cycles, and national account opportunities.

Reporting, Analysis & Optimization

• Maintain performance dashboards for commercial lead generation and campaign results.
• Track and analyze key metrics including lead volume, CPL, lead-to-job conversion, ROI, and revenue attribution.
• Present insights, trends, and optimization recommendations in recurring marketing meetings.
• Monitor job types, industries, and vertical performance to continuously inform targeting strategy.

Market & Vertical Research

• Conduct ongoing research on commercial segments, competitive activity, and emerging market trends.
• Identify new commercial opportunities and inform targeting, messaging, and product positioning.

• 2+ years of experience in B2B marketing, demand generation, or lead-focused digital marketing.
• Experience managing advertising across Google Ads, Meta, programmatic platforms, and other key channels through partners and vendors.
• Strong analytical skills with the ability to interpret dashboards, reporting, and CPL/ROI metrics.
• Experience collaborating with sales teams and integrating insights into the sales process.
• Excellent communication, organizational, and project management abilities.
• Experience in home services or commercial services is a plus, but not required.

Success Metrics

• Consistent growth in commercial lead volume across corporate-owned markets.
• Month-over-month improvement in CPL and lead quality.
• Higher lead-to-job conversion through improved targeting and nurture strategies.
• Strong alignment and communication between marketing, sales, operations, and call center teams.
• Development of scalable commercial playbooks and processes for corporate markets.