Commercial Sales Rep- Interior Solutions (Dallas)

Summary

The Commercial Sales Representative (Dallas) is responsible for driving sales performance, product adoption, and strategic execution across assigned retail territories, with a specific focus on the underlayment category. This role prioritizes converting competitive users to James Hardie products, defending existing customers to maintain loyalty and share, generating new leads through both in-store and out-of-store engagement, and collaborating with local sales functions to maximize market impact. Success in this position requires strong product knowledge, strategic thinking, and the ability to build meaningful relationships that lead to impactful conversions. 

What You’ll Do:

Competitive Conversion: Identify and convert contractors using competitive underlayment products through targeted engagement and persuasive selling. 

Customer Retention: Maintain and strengthen relationships with existing users to protect market share and reinforce loyalty. 

Lead Generation & Qualification Captured In Salesforce: Generate new leads from store interactions, referrals, and events. Qualify leads using segmentation and STP principles. 

Value Proposition Delivery: Present tailored product benefits that meet contractor/installer needs using a structured feature-benefit-proof approach. 

Retail Collaboration & Merchandising: Partner with store teams to educate associates, ensure optimal product placement, and maintain inventory excellence. 

Cross-Functional Engagement: Work closely with RRSMs, field reps, and other sales roles to align efforts and maximize market impact. 

What You’ll Bring:

Communication Skills 
You need to be comfortable starting conversations, explaining things clearly, and listening to what contractors and store staff need. 

Sales Skills 
Know how to show why James Hardie products are better than competitors and help people feel confident choosing them. 

Time & Territory Management 
Plan your day, keep track of appointments, and make sure you're visiting the right stores and contractors regularly. 

Salesforce & Reporting Tools 
Be able to enter leads, track your progress, and use tools like Salesforce to stay on top of your goals. 

Product Knowledge 
Understand how underlayment works, what makes James Hardie different, and how to explain that to others. 

Team Collaboration 
Be a good teammate—share info, support other reps, and work together with store staff and local sales teams. 

Critical Thinking 
When a contractor has a concern or a store has an issue, think through the situation and find a smart solution. 

Qualifications: 

• Bachelor's degree preferred not required 


• Retail experience preferred 


• Construction industry knowledge 


• Bilingual (Spanish) preferred 

What You’ll Receive:

As of the date of this posting, a good faith estimate of the current pay scale for this position is 54,200K to $72,200K. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

• Compensation: competitive salary and bonus eligibility


• Insurance: day-one health coverage medical, dental, vision, life insurance


• Paid Time Off: vacation and company holidays


• Retirement: 401(k) with 6% match


• Investments: Employee Stock Purchase plan (ESP)


• Work-Life Balance: parental leave, wellness programs


• Purpose. Impact. Community: Sustainability Initiatives | James Hardie 

#LI-DW1