Communication & Branding Manager

Description

Sun World International is looking for a Communication & Branding Manager to join the team. The Communication and Branding Manager is responsible for developing, implementing, and overseeing all internal and external communication strategies to enhance the company’s brand reputation and achieve its strategic directives while building relationships with customers and stakeholders. Qualified candidates should possess a blend of technical skills, strategic & creative thinking, and strong leadership abilities. This includes expertise in brand, strategy, communication planning, and project management, along with the ability to foster collaboration and adapt to evolving market trends.    

Duties and Responsibilities

• Manage website and communications on the HubSpot platform, HubSpot CRM expertise is a plus 
• Includes development of new website and landing pages, edits to the current site, creating forms, and email marketing 
• Brand campaign support, working closely with global marketing agency partners, as needed 
• Execute on the varietal and brand strategy for each unique crop 
• Development and updates of Marketing materials for all crops 
• Oversee customer Field Day event activities in California and support regional events 
• Manage tradeshows and event activities to build on the reputation of the company and its’ brands 
• Work with cross-functional teams to gather and develop story topics for use in press releases, social media, and customer newsletters 
• Work with marketing agencies as needed to support communication efforts 
• Expertise in working with retailer Private Label packaging 
• Corporate and Consumer show design 
• Develop and manage internal marketing materials and corporate assets 
• Manage the organization and updates of internal Marketing storage 
• Manage trademark evidence and brand protection 
• Respond to responses received through website and social platforms 
• Work closely with Human Resources to help with new employee onboarding 
• Assist in the customer onboarding process and ensure all customers have access to available resources 

Requirements

• Excellent written and verbal communication skills 
• HubSpot expert (CRM, communication, and website focus) 
• Social media management and analytics experience 
• Press release and newsletter/blog writing experience 
• Strong presentation skills 
• Commercial business understanding 
• Design skills (InDesign, Adobe, Canva, PPT) 
• Vendor and agency management experience 
• Event management experience 
• Tradeshow management experience 
• Strong organization and project management skills 
• Some local and international travel required (20 – 35%), passport or ability to obtain a passport required 

 Sun World International LLC is an Equal Opportunity Employer, and we value diversity. The company does not discriminate based on race, color, religion, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic forbidden under federal, state or local law.