Communications Manager

Salary:

$63,011.00 - $82,909.00 Annually

Location :

Greensboro, NC

Job Type:

Active Full-Time

Job Number:

04399

Department:

Communications & Marketing

Division:

Communications

Opening Date:

06/18/2024

Closing Date:

7/2/2024 11:59 PM Eastern

Description

The City of Greensboro exists to partner with the community to build the desired quality of life for Greensboro. All of our actions are guided by our commitment to and measured by our success in building public trust and the future we and the community desires.

Critical to our success is maintaining a work environment which fosters employee commitment to public service and making a difference in the lives of our residents.

If this sounds like a purpose that you would like to share in, please consider the opportunity below.

Communications Manager

Compensation and Benefits:
The Full Salary Range for this position is $63,011.00 - $112,756.00 Annually. The Hiring Range is $63,011- $82,909 Annually depending on qualifications, with an excellent benefits package. You can learn more about the benefits that the City of Greensboro offers by visiting

Work Schedule:

Monday through Friday, 8 am - 5 pm; Occasional nights and weekends

Primary Duties/Brief Description of Work:

The Communications Manager reports to the Director of the Communications and Marketing Department.
The manager primarily oversees the day-to-day operations of the Communications Division. The manager is a self-starter who has the ability to perform responsibilities in a timely and efficient manner as well as be reliable, resourceful, and tactful with confidential matters. Supervisory responsibilities involve leading a team of communications specialists who are tasked with coordinating the communications and marketing needs of the City departments they are assigned.
This position also coordinates various aspects of the City's public outreach, including serving as a liaison to print and electronic news media, managing the City's social media channels, and editing website content. Duties include overseeing internal messaging for employees and external communications for the public, providing a unified and consistent message.
This position manages special projects as assigned by the Director of Communications and Marketing. The Communications Manager works in conjunction with the Director to prepare the annual budget for the Communications division. The position works closely with the managers of the department's other divisions, which include Graphic Services, the Contact Center and Greensboro Television Network in an effort to provide additional communications resources to other City departments.
This position is Exempt and is not subject to the overtime provisions of the Fair Labor Standards Act.
• Maintains professionalism in appearance and interactions, presenting a favorable image of the City and Communications & Marketing Department at all times.
• Is proactive in maintaining positive, effective, cooperative, and professional relationships with team members, both internally and externally.
• Provides direct supervision and performance evaluation of assigned staff.
• Implements the department's strategic marketing plan, using data from the annual performance measures identified by the Communications Director.
• Works closely with fellow division managers to leverage resources to achieve department goals.
• Administers crucial conversations and mediation skills as part of conflict resolution.
• Coordinates and supervises all media relations for the City to ensure accurate and timely coverage of City events, programs and news, utilizing kiosks, newspapers, radio, television, and social media, etc.; serves as media liaison for the City; conducts media relations training upon request.
• Writes news releases, articles, announcements, presentations, profiles and stories highlighting City Council, staff, events and programs that support City communications and meet the City's outreach efforts.
• Coordinates and manages marketing and community activities to best represent the City to a variety of audiences in an effort to increase public engagement.
• Monitors, maintains, and continually improves the City's website and social media communications in support of the City's marketing goals.
• Works with the Director to develop and administer the annual division budget; controls and authorizes expenditures in accordance with established resources and limitations.
• Coordinates the photography and video needs and other relevant activities for special City events.
• Responds to media requests for information and develops positive and productive relationships with media representatives.
• Protects the City's graphic standards, including the use of the City logo.
• Takes advantage of professional development opportunities to stay current with website and social media trends and best practices.
• Performs other job-related duties and projects as assigned by the Communications Director in support of the City's mission, core values and goals.

Qualifications

Minimum Qualifications:
Bachelor's Degree or an equivalent combination of education and directly related experience
At least five (5) years of experience as a communications or public relations professional, including professional writing as demonstrated by a portfolio of writing samples (news releases, speeches, articles, talking points, etc.)
At least three (3) years of supervisory experience of a team
Knowledge of and ability to formulate and manage an annual budget
Experience with brand development and adherence to a style guide
Strong media relations skills and ability to coordinate news conferences
Experience developing a marketing plan (including themes, target audiences, and media selection)
Experience and understanding of social media platforms for the purpose of strategic communications (i.e. Facebook, X, NextDoor, and Instagram)
Skilled in website content management and preparing written content for a website, including design layout of web pages
Advanced proficiency with Microsoft Office Word, Outlook, PowerPoint, and Excel
Preferred Qualifications:

Bachelor's in Communications, Journalism, Public Relations or related field
Prior experience serving as a media spokesperson
Prior experience managing communications for a government agency
Organizational knowledge of the City of Greensboro
Fluent in Spanish both verbally and written
Ability to create and maintain positive relationships with media outlets

01

What is your highest level of Education? Please select Not Applicable if you do not possess a high school diploma or GED. All Education/Degrees must also be reflected in the Education section of your employment application.

Not Applicable
Some High School Education
High School Diploma / GED
Some College
Associates Degree
Bachelors Degree
Masters Degree
Doctorate
Juris Doctorate

02

How many years of expereince do you have as a communications or public relations professional, including professional writing as demonstrated by a portfolio of writing samples (news releases, speeches, articles, talking points, etc.)?

Human Resources will not process incomplete answers. You must also clearly state your experience in your employment application's Employment / Work History section.

No experience
Less than 1 year of experience
1 year of experience, but less than 3 years of experience
3 years of experience, but less than 5 years of experience
5 years of experience, but less than 7 years of experience
7 years of experience, but less than 10 years of experience
10 or more years of experience

03

In your own words

Clearly describe your experience (company name, job duties, etc.) as a communications or public relations professional, including professional writing as demonstrated by a portfolio of writing samples (news releases, speeches, articles, talking points, etc.)• If you have no experience, please type "Not Applicable" or "N/A." • Applications with "See Resume" are considered incomplete and will be given no further consideration. Human Resources will not process incomplete answers. • You must also clearly state your experience in your employment application's Employment / Work History section.

04

How many years of management or supervisory experience do you possess? Experience must also be clearly stated in the Employment / Work history section of your employment application).

No experience
Less than one year experience
1 or more years experience, but less than 3 years experience
3 years experience, but less than 5 years experience
5 years experience, but less than 7 years experience
7 years experience, but less than 10 years experience
10 or more years experience

05

Do you have knowledge of and ability to formulate and manage an annual budget?

Yes
No

06

Do you have experience with brand development and adherence to a style guide?

Yes
No

07

Do you have strong media relations skills and ability to coordinate news conferences?

Yes
No

08

Do you have experience developing a marketing plan (including themes, target audiences, and media selection)?

Yes
No

09

Do you have experience and understanding of social media platforms for the purpose of strategic communications (i.e. Facebook, X, NextDoor, and Instagram)?

Yes
No

10

Are you skilled in website content management and preparing written content for a website, including the design layout of web pages?

Yes
No

11

Do you have advanced proficiency with Microsoft Office Word, Outlook, PowerPoint, and Excel?

Yes
No

12

Do you have a Bachelor's in Communications, Journalism, Public Relations or related field?

All Education/Degrees and or Certifications must also be reflected in the Education section of your employment application.

Yes
No

13

Do you have prior experience serving as a media spokesperson?

Yes
No

14

Do you have prior experience managing communications for a government agency?

Yes
No

15

Do you have Organizational knowledge of the City of Greensboro?

Yes
No

16

Are you fluent in Spanish both verbally and written?

Yes
No

17

Do you have the ability to create and maintain positive relationships with media outlets?

Yes
No

18

I understand that all Required Competencies, Work history and Credentials and Education must appear on the application in the Education and Work Experience sections of the application form to receive consideration during the selection process. Resumes will not be accepted in lieu of completing the application, "See Attached Resume or an Embedded Text Resume" will be considered incomplete and will not be processed.

I understand

Required Question