Communications Specialist II

As one of the fastest-growing academic health centers in the nation, Texas A&M Health encompasses five colleges and numerous centers and institutes working together to improve health through transformative education, innovative research and team-based health care delivery. 

What we want

The Communications Specialist II writes, edits and assists in the production and design of informational and promotional materials for the Texas A&M College of Nursing, including editorial, digital and print content.

What you need to know

Required Education and Experience

• Bachelor’s degree or equivalent combination of education and experience.

• Two years of experience in marketing, communications, or other related areas.

Preferred Qualifications

• Two years of communication and or marketing experience, including writing for print and web publications, magazines, newsletters, and experience developing and posting content on web sites.

• Experience posting social media and digital advertising campaigns.

• Experience using a content management system.

• Experience working with complex individuals and communities.

• Excellent verbal and written communications skills, writing and editing skills.

• Demonstrated writing abilities to include articles, web content, newsletters, brochures, or marketing pieces.

• Confidence and experience in using social media and email marketing for academic purposes.

Responsibilities

Communications and Marketing

• Writes content for promotional pieces like brochures, flyers, news releases, newsletters, presentations, email campaigns and web.

• Assists with the creation of communication materials and messages and other communication collateral.

• Monitors and maintains the college’s social media presence

• Assists the Office of Student Affairs in the development, creation, and production of recruitment and advertisements to increase student enrollment in existing and new programs.

• Assists in developing and implementing the overall departmental communications plan

Social Media and Digital Content Project Coordination

• Collaborates on managing social media channels, contributing creative content ideas and engaging with audiences

• Collaborates on managing email marketing activities for internal and external audiences

• Contributes to creative direction of photography, video, and graphic design for digital and social media content

• Implements creative strategies and trends in digital communications and analytics.

• Updates website content and participates in web projects with a focus on creative execution

• Produces visual content to promote brand awareness of the college on the Bryan-College Station campus, the Round Rock campus, at college advising locations in Lufkin and McAllen, and on the college website and social media sites

Public Relations

• Assists with press briefings, media interviews, advertising, promotional activities, special events and community outreach activities

• Assists the director to develop media strategies, identify expert sources, develop pitches, facilitate interviews, provide media training and other media relations efforts

• Assists faculty and staff with media interviews and media training

• Assists in planning, implementing and promoting special events and programs

Branding and Other Duties

• Supports and encourages the use of the editorial style guide and brand guides established for consistency by Texas A&M University and Texas A&M Health

• Collaborates with Texas A&M Health and Texas A&M University Marketing and Communications Offices to maximize the use of available internal resources to convey a positive, professional image of the institution

• Maintains accuracy of accreditation statements on all materials

• Helps ensure marketing and communications activities and services comply with University, State, and Federal regulations

• Maintains tracking system for project timelines as needed