Communications Strategist Lead

Why Pavone Group?

At Pavone Group, we’re more than just a marketing agency. We’re a collective of creative brands driven by a single purpose: forging meaningful connections that fuel brand growth. From food & beverage to healthcare to lifestyle sectors, our work shapes culture and commerce.

We champion bold ideas, strategic ingenuity, and a people-first culture where collaboration, growth, and creativity thrive. Join us, and you won’t just take a job, you’ll become part of a team that celebrates your voice, invests in your growth, and champions wins both big or small.

If you’re a strategic thinker with a flair for leadership and storytelling, ready to influence both consumer journeys and team development, this is your moment.

About the Role

This is a mid-to-senior level leadership role where you will:

• Shape integrated, omni-channel communications strategies grounded in brand goals.
• Mentor and manage a Public Relations Strategist, cultivating their professional growth.
• Ensure consistency and insight across media, creative, account, and strategy stakeholders.
• Bring the shopper’s voice alive through consumer-first planning, compelling narratives, and data-driven campaign analysis.

What You’ll Do

• Strategic Planning: Translate brand and business objectives into integrated, omni-channel communication strategies.
• Consumer Journey Mapping: Develop channel-agnostic journey maps from awareness to purchase.
• Team Leadership: Manage, coach, and develop the Public Relations Strategist, providing guidance, mentorship, and growth opportunities.
• Collaboration: Work with media, creative, and account teams to align strategies with client goals and consumer behaviors.
• Analytical Insights: Use tools such as Nielsen, IRI, and Numerator to uncover category, brand, and shopper trends.
• Data Analysis: Leverage first- and third-party data to identify actionable insights and growth opportunities.
• Narrative Development: Turn complex data into clear, compelling narratives that guide strategy and creative briefing.
• Creative Alignment: Contribute to brainstorms and creative evaluations to ensure alignment and consistency across touchpoints.
• Campaign Analysis: Interpret campaign performance data, create wrap-up reports, and provide recommendations for optimization.
• Shopper Media Management: Partner with third-party shopper media vendors to plan and execute shopper campaigns.

What We’re Looking For

• 5–7 years in communications strategy, media planning, or integrated marketing; including at least 2 years in management or mentorship roles.
• Deep understanding of the shopper journey, omni-channel touchpoints, and consumer behavior.
• Advanced analytic skills with tools like Nielsen, IRI, Numerator.
• Proven ability to translate data into strategic insights.
• Strong written and verbal communication skills.
• Track record coaching and mentoring junior team members.
• Thrive in fast-paced, collaborative environments.
• Highly proactive, detail-oriented, and driven by purpose-led strategy.

Additional Details

• Travel: Up to ~15%.
• Hybrid Work Model: In-office on Monday, Wednesday, Thursday; remote on Tuesday and Friday at any one of our locations—Harrisburg, Philadelphia, or Atlanta.

EQUAL OPPORTUNITY EMPLOYER

Pavone Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status, or any other legally protected status.