Community Liaison - Hospice Marketer

The Community Liaison - Hospice Marketer embodies a passion for making a difference. They are the driving force behind our hospice team, forging connections with doctors, facilities, and healthcare organizations to ensure every patient receives the care they deserve.

Life is enriched by compassion. As individuals approach life's end, they deserve caregivers who are dedicated to the delicate balance of art, science, and skill required to deliver genuine compassion.  

At Crossroads, compassion is not just a goal; it's our guiding principle. We refuse to reduce it to a mere transaction. Our organization operates on the belief that compassionate teamwork is the cornerstone of our success.  We believe it's worth every effort, because no one should face the end of life alone.

Join us, and be part of a team that stands up for compassion, that listens, that grows, and that ultimately, makes a profound difference in our community.

Community Liaison - Hospice Marketer Responsibilities:

• Responsible for the profitable marketing of hospice services. These customers may include but are not limited to Third Party Payers, Managed Care Companies, Physicians, Hospitals, Nursing Homes, and Medical Institutions.
• Responsible for meeting or exceeding the profitable growth of referrals and increasing length of stay.
• Responsible for coordinating and marketing all hospice contracts. This includes monitoring the progress of individual contracts and collecting all relevant data.
• Work with the Executive Director to identify and qualify potential new services to meet customer needs.
• Responsible for the development and implementation of annual marketing plans.
• Responsible for keeping a record of all existing customers and tracking trends, markets, and demographics.
• Responsible for analyzing referral data, trends and adjusting marketing efforts based on data analysis.
• Responsible for follow-up on all marketing efforts and informing the Executive Director of the status of activities.
• Responsible for maintaining complete confidentiality of patients’ records, and all other confidential information which may be received during the course of patient care, including financial information and personnel records.
• Complies with policies and professional standards.
• Acts independently and responsibly to perform duties on a consistent basis.
• Assist with the preparation of press releases and newsletters.

Community Liaison - Hospice Marketer Qualifications:

• Requires a Bachelor's degree in marketing or equivalent experience in sales and marketing in the service industry.
• Requires one (1) to three (3) years of sales and marketing experience, preferably in-home care or hospice.
• Ability to travel within a 50-mile radius of the office.  
• Currently serving locations in Cuyahoga and Lorain counties. 
• Must have a reliable vehicle/transportation, a valid driver’s license, and required automobile insurance.

Community Liaison - Hospice Marketer Benefits:

• Be part of a team willing to grow, listen, be heard, and be challenged.
• Health, Dental, Vision, 401k, PTO.
• Set the industry bar for the standard of care.
• Ability to grow into a variety of different roles inside our team and organization.
• Competitive Industry pay.