Job Description - Community Liaison/Marketer Needed for Medical Clinic
Benefits:
401(k)
Bonus based on performance
Dental insurance
Health insurance
Paid time off
We are seeking a highly skilled and versatile Marketing Manager with experience in both primary care and legal services to oversee the marketing strategy for multiple pain management locations. The ideal candidate will have a unique blend of expertise in healthcare marketing and legal knowledge, allowing them to develop effective strategies that address the needs of patients while ensuring compliance with legal requirements. This role requires a creative and analytical approach to increase brand visibility, attract new patients, and build strong patient relationships across multiple clinic locations.
Key Responsibilities:
Develop and execute comprehensive marketing strategies for multiple pain management clinics while ensuring compliance with healthcare regulations and legal standards.
Work with the clinic's management team to craft messaging that resonates with patients and potential clients while adhering to legal and medical guidelines.
Manage digital marketing campaigns, including social media, search engine marketing, email marketing, and website content that align with both healthcare and legal standards.
Collaborate with the clinic’s legal team to ensure all marketing materials, advertisements, and campaigns comply with HIPAA, healthcare advertising laws, and other relevant legal regulations.
Analyze local healthcare markets, patient needs, and competitor offerings to adjust marketing tactics and improve patient acquisition.
Coordinate with primary care physicians, specialists, and attorneys (if applicable) to ensure marketing strategies reflect clinic services and legal considerations.
Handle patient referral programs and community outreach, emphasizing legal and healthcare ethics while attracting new patients.
Oversee and manage clinic website and social media accounts, ensuring they accurately represent services, legal guidelines, and patient success stories.
Track and report on key performance indicators (KPIs) to measure campaign success and refine strategies.
Develop relationships with local attorneys or law firms who may refer clients in need of pain management services.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree preferred).
Experience working in both primary care settings and with attorneys or legal teams is required.
Minimum of 3-5 years of marketing experience, preferably in healthcare, legal services, or both.
Strong understanding of marketing strategies, especially digital marketing, SEO, SEM, and social media.
Knowledge of legal compliance within healthcare marketing, including HIPAA, advertising laws, and ethical marketing practices.
Proven ability to manage multiple locations or clinics with diverse marketing needs.
Excellent communication skills, with the ability to work effectively with healthcare professionals, legal teams, and patients.
Strong organizational skills and attention to detail, with the ability to manage several campaigns simultaneously.
Experience in community outreach and relationship-building with healthcare providers, legal professionals, and patients.
About Las Vegas Spine & Pain Center
At Las Vegas Spine & Pain Center, the team of board-certified neurologists and interventional pain management specialists provides comprehensive pain management and neurocritical care to adults at three convenient locations in Las Vegas, Nevada.
The practice takes a unique, patient-centric approach to treatment that emphasizes custom care. Pain is a complex condition that varies from person to person. Instead of prescribing one-size-fits-all solutions, the team makes time to understand each individual’s symptoms and goals. At Las Vegas Spine & Pain Center, people can receive diagnosis and treatment of various musculoskeletal problems, including back pain, acute and chronic neck pain, motor vehicle accidents, and work injuries.
Whenever possible, the team uses minimally invasive measures, such as spinal cord stimulation, nerve blocks, joint injections, and trigger point injections.
The on-staff providers are some of the best in the field and have extensive training that allows for lasting and positive treatment outcomes. What’s more, the team accepts most types of insurance, ensuring easy access to care.
Our Mission! To Help As Many Pain Patient As Possible We accept almost any language and insurance to make sure we can help almost any patient. We pride ourselves on being able to accept any type of referred patient sent our way.
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