Community Liaison/Recruiting

Job Title: Marketer/Community Liaison - this is an "in the field" position.

Location: Salem, Ohio

Position Summary:

As the Marketer/Community Liaison for Home Instead office, you will play a vital role in building and maintaining relationships with referral partners, healthcare providers,  local community organizations and help with recruiting of caregivers. Your primary focus will be on driving brand awareness out in the field, increasing referrals, and promoting Home Instead’s services through networking, events, and digital platforms. This position requires a dynamic, results-driven individual with a passion for community outreach, healthcare, and senior care.

Key Responsibilities:

• Develop and execute a community outreach strategy to build relationships with local healthcare providers, senior living communities, hospitals, physicians, and other referral sources.


• Coordinate and attend networking events, health fairs, and community functions to raise awareness about Home Instead services.


• Represent Home Instead at various events, establishing and maintaining relationships with key community organizations and referral partners.


• Generate leads and drive inquiries by actively engaging with the community to increase brand recognition and awareness of Home Instead’s services.


• Collaborate with the marketing team to create promotional materials, digital content, and advertisements for community outreach initiatives.


• Assist in organizing local sponsorships and events, ensuring alignment with Home Instead brand.


• Maintain a database of referral sources, track outreach efforts, and measure the effectiveness of community outreach activities.


• Foster and strengthen relationships with existing referral partners to ensure repeat business and referrals.


• Provide regular updates on outreach activities and business development initiatives to leadership.


• Support recruitment efforts by engaging with potential caregivers at community events and recruiting opportunities.


• Assist with the creation and management of online content, including blog posts, social media posts, and newsletters aimed at enhancing the community engagement strategy.

Qualifications:

• Marketing, Communications, Public Relations, or related field preferred.


• 2-3 years of experience in marketing, community outreach, hospital and facility or a related field preferred.


• Excellent communication, presentation, and networking skills.


• Strong organizational and time management skills with the ability to multitask.


• Ability to work independently and as part of a team.


• Knowledge of the senior care industry and local community resources is a plus.


• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).


• A passion for helping seniors and supporting their families.

Benefits:

• Competitive salary


• Health, dental, and vision insurance


• Paid time off


• Ongoing training and professional development opportunities

How to Apply:

Interested candidates should submit a resume and cover letter outlining their qualifications.