Community Marketing Coordinator

Job Overview 

We’re looking for a Community Marketing Coordinator to lead local field marketing efforts across 120 Orangetheory Fitness studios nationwide. This role plays a critical part in developing and executing community-focused marketing strategies that drive brand awareness, lead generation, member acquisition, and retention. 

You’ll focus on high-impact field marketing events, B2B partnerships, and studio-level support—serving as the strategic connector between local outreach initiatives and broader franchise marketing goals. The ideal candidate is a proactive, data-driven marketer with project management skills, a passion for local engagement, and  ability to build and scale effective partnerships. 

Key Responsibilities 

• Field & Community Marketing Execution 
• Identify, plan, and support local and regional studio marketing events that align with business goals and brand standards. 
• Implement and optimize outreach tactics to drive lead generation and increase studio traffic. 
• Maintain and manage a national event calendar to support seasonal, national, and local marketing opportunities. 
• Studio Marketing Support & Partnership Development 
• Act as a  marketing resource for studio managers, offering guidance on outreach opportunities, event logistics, and local campaign execution. 
• Assist studio teams in identifying and building strategic partnerships with local businesses, health providers, schools, and wellness organizations to increase brand visibility and member acquisition. 
• Support studios in negotiating and managing mutually beneficial B2B relationships that enhance community presence. 
• Create and distribute localized marketing toolkits, promotional templates, and creative assets to support studio outreach. 
• Design and produce marketing materials and graphics (flyers, digital assets, signage, etc.) for local events and partnerships. 
• Training & Communication 
• Train and support studio teams on grassroots marketing best practices, local outreach strategy, and lead conversion tactics. 
• Communicate regularly with studio managers and leadership to ensure alignment with national marketing priorities and campaigns. 
• Performance Tracking & Reporting 
• Track and analyze field marketing KPIs including leads, joins, spend, cost per lead, ROI, and partnership value. 
• Provide regular reports with actionable insights and recommendations to improve local marketing performance. 
• Campaign Amplification 
• Assist in local promotion of national campaigns and events, ensuring consistent brand execution across markets. 
• Highlight and amplify member success stories and community engagement through targeted local marketing and collaboration with corporate teams. 

• 1-4 years of experience in field or community marketing, event coordination, or local outreach 
• Experience in B2B partnership development and grassroots campaign execution 
• Strong project management, organizational, and communication skills 
• Experience analyzing campaign performance and ROI 
• Comfortable working independently in a fast-paced, multi-location environment 
• Experience with franchise or multi-unit brands a plus 
• Passion for fitness, health, and community engagement 
• Willingness to travel for key events and activations