Community Outreach Specialist - Senior Living Sales and Marketing

POSITION OVERVIEW

Title: Community Outreach Specialist
Company: Fresno Guest Homes

Reports to: Executive Vice President 

Location: Fresno, CA (local traveled required through Fresno, CA) 

ABOUT WELLPOINTE

Operating at the intersection of healthcare and real estate, Wellpointe is a leading provider of affordable, boutique-style residential assisted living and related healthcare services that specializes in offering a coordinated and integrated system of care to high-acuity older adults with multiple chronic illnesses, including Alzheimer’s and other dementia. Wellpointe differentiates itself by providing complex care and medical services coordination in a home-like environment, communicating effectively, and making resident and family satisfaction its top priority.

Wellpointe currently operates the Fresno Guest Homes, Cottages at The Colony, Irvine Cottages, and Granny’s Place residential assisted living brands in Fresno, Los Angeles, and the central & south Orange County areas of California.

POSITION SUMMARY

The Community Outreach Specialist will be responsible for driving awareness, engagement, and professional referrals within the local community to support the growth of Fresno Guest Homes residential assisted living communities. This individual will focus on marketing, cultivating professional referrals, building relationships, networking, and coordinating community events. The role requires a highly visible presence within Fresno, more broadly to position Fresno Guest Homes as the provider of choice for older adults and their families.

PRIMARY RESPONSIBILITIES

Marketing & Outreach

• Develop and execute localized marketing and business development strategies to promote our brands.


• Represent the company at local health fairs, community events, senior expos, and professional networking functions.


• Manage outreach campaigns targeting healthcare providers, professional referral partners, and community organizations.

• Plan, execute and host networking events, community events, and professional events at the communities/office. 

Professional Referrals & Networking

• Build and maintain strong relationships with skilled nursing facilities, hospitals, physician practices, senior centers, care managers, and other referral sources.


• Proactively identify and establish partnerships with professionals and organizations serving seniors and their families.


• Serve as the primary point of contact for community partners and professional referral networks.


• Track ongoing touch-points with professional referral sources and measure effectiveness of engagement, adjust strategies as needed.

Event Planning & Execution

• Plan, organize, and execute on-site and off-site events to engage residents, families, and referral sources.


• Collaborate with internal teams to create meaningful experiences that highlight the value of the Fresno Guest Homes care model.


• Track event success metrics and adjust strategies to maximize community impact.

Sales Support

• Collaborate with the admissions and sales team to drive occupancy and achieve census goals.


• Assist with tours, presentations, and community visits as needed.


• Engage in discovery with potential residents and provide evaluation for move-in. 


• Conduct outreach follow-up and provide timely communication to prospective residents, families, and referral partners.


• Serve as point-person for gathering all required prospective resident information to facilitate a seamless move-in experience. 

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, healthcare administration, or related field preferred.


• 3+ years of experience in community outreach, marketing, sales, or a related role — experience in Long Term Care, Skilled Nursing and/or Senior Living strongly preferred. 


• Experience in Medi-Cal and Assisted Living Waiver (ALW) strongly preferred. 


• Strong interpersonal, presentation, and relationship-building skills with an ability to effectively communicate our value proposition to professional referral sources.


• Proven ability to plan and execute community events and networking initiatives.


• Self-starter with the ability to manage multiple priorities and travel locally on a daily basis.


• Familiarity with the Fresno market and established professional network is highly desirable.


• This role requires that the candidate maintain a valid driver’s license and a clean driving record. Finalists will be required to provide a current Motor Vehicle Report (MVR) as part of the hiring process.

WORK ENVIRONMENT & WHAT WE OFFER

• A highly visible role in supporting the growth and reputation of Wellpointe’s residential assisted living communities in Fresno.


• Competitive base pay, incentive opportunities, and comprehensive benefits package.


• Ongoing professional development and career advancement opportunities.


• A collaborative, mission-driven, and community-focused work environment.