Consumer & Market Analyst, Culturelle - Shelton, CT

Consumer & Market Analyst, Culturelle

Shelton, CT

The Consumer & Market Analyst exists to strengthen Culturelle’s ability to make consumer-led, evidence-based decisions that unlock brand growth. This role brings together deep consumer understanding, competitive intelligence, and cultural and category trend sensing focused on probiotics, gut health, microbiome science, and adjacent consumer needs. The role develops and manages an AI-enabled agentic intelligence capability that continuously gathers, connects, and synthesizes signals from multiple sources. Combining the speed and scale of AI agents with human judgment, the position translates real-time intelligence into clear implications and recommendations that influence Culturelle’s strategic direction, sharpen activation priorities, and help the brand respond quickly to changing consumer needs and market dynamics.

At i-Health, consumers and brands are at the heart of all we do. We are on a mission to unlock self-care for overlooked and unspoken health needs. Culturelle® is a leading probiotics and gut-health brand, grounded in microbiome science and committed to bringing inspired, approachable, science-backed solutions to consumers and families.

Key Responsibilities:

• Build consumer understanding
• Develop and manage an agentic intelligence team
• Own real-time competitive and category intelligence
• Sense and interpret cultural trends
• Influence brand direction and activation priorities
• Collaboration & Teamwork

We Bring:

• The opportunity to help shape the future of consumer discovery, AI-powered commerce, and digital engagement.
• Meaningful ownership and visibility within a collaborative, entrepreneurial environment.
• The chance to work on trusted consumer health brands that positively impact millions of consumers.
• Growth that keeps up with you through continuous learning, experimentation, and career development opportunities.
• A culture that lifts you up through collaboration, curiosity, and shared success.
• The opportunity to work at the intersection of technology, marketing, consumer insights, and innovation.

You Bring:

• Bachelor's degree in marketing, business, consumer insights, analytics, market research, economics, psychology, statistics, or a related field.
• Two to five years of relevant experience through employment, internships, academic projects, or research in consumer insights, cultural trends, competitive intelligence, social intelligence, brand strategy, marketing analytics, or related work. 
• Experience using AI-enabled research, social listening, automation, or data-synthesis tools to improve the speed and quality of insight generation is strongly preferred.
• Consumer packaged goods, retail, healthcare, wellness, technology, research, or consulting experience is helpful.

The salary or hourly wage scale provided reflects the pay range dsm-firmenich expects to pay the successful candidate for the position. Individual pay offered will be based on the applicant’s job-related skills, experience, relevant education, or training, and primary work location. Salary Range: $58,000.00 - $75,000.00.

About dsm-firmenich

At dsm-firmenich, we don’t just meet expectations – we go beyond them. Join our global team powered by science, creativity, and a shared purpose: to bring progress to life. From elevating health to making fortified food and sustainable skincare, the impact of your work here will be felt by millions – every single day. Whether it’s fragrance that helps you focus, alternative meat that’s better for the planet, or reducing sugar without losing flavor, this is where you help shape the future of nutrition, health, and beauty for everyone, everywhere. And while you’re making a difference, we’ll make sure you’re growing too. With learning that never stops, a culture that lifts you up and the freedom to move across businesses, teams, and borders. Your voice matters here. And your ideas? They’re essential to our future. Because real progress only happens when we go beyond, together.

Inclusion, belonging and equal opportunity statement

At dsm-firmenich, we believe being a force for good starts with the way we treat each other. When people feel supported, included, and free to be themselves, they do their best work – and that’s exactly the kind of culture we’re building. A place where opportunity is truly equal, authenticity is celebrated, and everyone has the chance to grow, contribute, and feel they belong. We’re proud to be an equal opportunity employer, and we’re serious about making our hiring process as fair and inclusive as possible. From inclusive language and diverse interview panels to thoughtful sourcing, we’re committed to reflecting the world we serve. We welcome candidates from all backgrounds — no matter your gender, ethnicity, sexual orientation, or anything else that makes you, you. And if you have a disability or need any support through the application process, we’re here to help – just let us know what you need, and we’ll do everything we can to make it work.

Agency statement

We’re managing this search directly at dsm-firmenich. If you’re applying as an individual, we’d love to hear from you. We’re not accepting agency submissions or proposals involving fees or commissions for this role