Consumer Engagement Manager

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

As a Consumer Engagement Manager, you'll be responsible for bringing the Monster Energy brand to life within your market through impactful events, strategic partnerships, and exceptional consumer experiences. You'll lead a team of Brand Ambassadors, collaborate closely with internal stakeholders, and oversee event execution from concept through completion. The ideal candidate thrives in a fast-paced environment, balances competing priorities, and has a passion for building meaningful brand connections within local communities.

The Impact You'll Make:

• Partner with Brand Managers, Field Marketing Managers, and local sales teams to execute customized event and sampling programs aligned with national and regional brand strategies.


• Recruit, hire, train, coach, and manage a high-performing team of Brand Ambassadors to deliver engaging and consistent brand experiences.


• Provide ongoing leadership, communication, and development to ensure brand standards and executional excellence are maintained at all events and activations.


• Research, secure, and cultivate local event opportunities, partnerships, and community relationships that effectively reach target consumers.


• Manage all phases of event planning and execution, including staffing, logistics, product distribution, transportation, vendor coordination, permits, insurance, and post-event recap reporting.


• Identify emerging trends, organizations, and consumer groups within the market to expand brand presence and engagement opportunities.


• Prepare Brand Ambassadors to confidently represent the brand through superior consumer interaction and flawless event execution.


• Complete administrative responsibilities accurately and on time, including event reporting, budget tracking, recaps, and regional documentation.


• Maintain regular communication with leadership, providing timely updates on event activity, market insights, and program performance.


• Oversee and maintain company assets including inventory, storage facilities, vehicles, event equipment, and promotional materials.

Who You Are:

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.


• 1+ years of experience in event marketing, experiential marketing, brand promotions, grassroots marketing, or special events.


• 1+ years of experience leading, coaching, or managing teams.


• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.


• Excellent verbal and written communication skills with the ability to build relationships across internal and external stakeholders.


• Proficient with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.


• Ability to learn and effectively utilize new technologies, systems, and tools associated with the role.


• Self-motivated, adaptable, and comfortable working in a dynamic, fast-paced environment.


• Valid driver's license and ability to travel as needed.


• Other duties as assigned