Consumer Insights Analyst - Contract - Leading Industry Pay

Job summary
We are in need of a focused Consumer Insights Analyst - Contract to join our fast-paced team at Hello Sunshine in Los Angeles, CA. Growing your career as a Full-Time Consumer Insights Analyst - Contract is a fantastic opportunity to develop beneficial skills. If you are strong in attention to detail, presentation and have the right aptitude for the job, then apply for the position of Consumer Insights Analyst - Contract at Hello Sunshine today!
Job seniority: mid-to-senior level
Responsibilities
• Analyze audience behaviors, preferences, and engagement patterns across digital and social channels. • Create custom measurement frameworks for in-house agency brand campaigns, conduct custom and 3rd party measurement reports, and create comprehensive wrap decks that uniquely tells the insights story given your findings. • Collaborate with marketing teams to identify current and growth target audiences. • Complete competitive analyses identifying brand and business opportunities. • Create and optimize dashboards across our portfolio of brands. • Monitor social media channels to gauge audience reactions and industry trends. • Provide insights into the impact of social media on viewer engagement and brand perception. • Create measurement approach, deploy research and analyze data related to live events, assessing attendance patterns, ticket sales, and audience demographics. • Support business development with marketplace and consumer research and insights to build opportunity spaces and business impact modeling.
Requirements
• 3-5 years experience as a Data Analyst/Consumer Insights Analyst in the entertainment or media industry. • Knowledge of social media platforms, analytics, and trends, and ability to understand data and provide insights from it. • Proficiency in data analysis tools and languages (e.g., SQL, Python, R). • Familiarity with entertainment industry data sources and metrics. • Experience with data visualization tools (e.g., Tableau, Power BI). • Experience with primary research techniques including quantitative and qualitative approaches. • Excellent communication skills and the ability to present findings to non-technical stakeholders. • Knowledge of digital streaming platforms, social analytics, web analytics and paid media. • Experience with A/B testing and experimental design. • Familiarity with customer segmentation and targeting strategies.
Key Skills Needed
• Knowledge of social media platforms, analytics, and trends • Proficiency in data analysis tools and languages (e.g., SQL, Python, R) • Familiarity with entertainment industry data sources and metrics • Experience with data visualization tools (e.g., Tableau, Power BI) • Experience with primary research techniques including quantitative and qualitative approaches • Excellent communication skills • Knowledge of digital streaming platforms, social analytics, web analytics and paid media • Experience with A/B testing and experimental design • Familiarity with customer segmentation and targeting strategies
Benefits
• Excellent benefits • Room for Advancement • Attractive package • Competitive Pay