Job Description - Consumer Marketing Manager Temporal Maternity Leave
Position Summary
• Defines the Marketing Strategy for the Brand in the Affiliate
• Builds and drives the 360° consumer marketing plan across all media channels
• Drives A&P mix optimization
• Defines the Consumer Journey(s) combining all communication and distribution channels
*DP & forecasting
*Merchadising focus and priorities
Job Description
ENSURE CONSUMER MARKETING STRATEGY RELEVANCY IN EMEA
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Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations…) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams
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Build consumer marketing calendar including A&P quarter and priorities
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Push the collaboration with OL with the 360-degree approach
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Working with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc request etc.)
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Budget elaboration,
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Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines
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Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.
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Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.
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Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.
MAXIMIZE BRAND AWARENESS AND CONVERSION VIA ADAPTED MESSAGES AND TOUCHPOINTS
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Identify new local opportunities to reach new consumer segments.
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Develop digital, social and CRM focus.
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Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.
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Leadconsumer insights and data, infusing the overall team.
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Define ‘sampling strategy’ and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.
Qualifications
Work Experience & Profile
×
Strategic vision
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Expertise of cosmetic industry
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Marketing & Digital background
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Excellent communication skills
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Passion for beauty and sensitivity to luxury
Job Requirements & Qualifications
5+ years of experience
Fluent English
Job:
Marketing
Primary Location:
Europe, Middle East, Africa-ES-MD-Madrid
Job Type:
Standard
Schedule:
Full-time
Shift:
1st (Day) Shift
Job Number:
247358
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