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Content & Growth Marketing Specialist

icon building Company : People And Partners Group Company Limited
icon briefcase Job Type : Full Time
icon geo-alt Accra, Greater Accra

Job Description - Content & Growth Marketing Specialist


About the Role
Our client is seeking a results-driven Content & Growth Marketing strategist with a strong focus on lead generation. The ideal candidate should have a strong background in developing and executing digital marketing campaigns that attract and convert potential clients. 

Key Responsibilities:
  • Develop and execute lead generation strategies through digital marketing campaigns.
  • Optimize and manage paid advertising (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, etc.) to drive qualified leads.
  • Implement and monitor SEO and content marketing strategies to enhance online visibility.
  • Oversee and manage social media accounts, ensuring consistent engagement and growth.
  • Create compelling email marketing campaigns for both potential clients and job seekers.
  • Utilize data analytics tools (Google Analytics, HubSpot, etc.) to track, measure, and optimize campaign performance.
  • Develop landing pages, lead magnets, and marketing funnels to enhance conversion rates.
  • Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.
  • Stay up-to-date with digital marketing trends and best practices to ensure continuous innovation.






Requirements


  • Proven experience as a digital marketing manager/strategist in a B2B setting, preferably in recruitment or HR services.
  • Strong knowledge of SEO, PPC, social media marketing, email marketing, and content marketing.
  • Experience with CRM and marketing automation tools (HubSpot, Zoho, etc.).
  • Ability to create and implement effective lead generation strategies.
  • Excellent analytical skills and experience using Google Analytics or similar tools.
  • Familiarity with LinkedIn outreach and automation tools.
  • Certification in Google Ads, HubSpot, or digital marketing is a plus.
  • Knowledge of B2B marketing and employer branding.
  • Strong written and verbal communication skills.
  • Ability to work independently with minimal supervision.
  • Creative mindset with a data-driven approach to marketing.



Original job Content & Growth Marketing Specialist posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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