Content Creator & Social Media Coordinator

Content Creator & Social Media Coordinator

Location: Hybrid, 2 days or more as needed in office 

Industry: Wholesale Distribution Apparel 

Reports To: Marketing Director

Supervises: Not Applicable

About the company:

Legacy Apparel Solutions LLC dba Lane Seven Apparel is a wholesale clothing company which is growing exponentially. We provide high-quality blank clothing to entrepreneurs, businesses and e-commerce.

Based in Irwindale, CA, we thrive on disrupting a very stagnant wholesale clothing industry. If fashion drives, you - join us as we continue to lead our industry in a new direction.

Please visit our page: Lane Seven Apparel Website 

Position Summary

The Content Creator & Social Media Coordinator is responsible for managing the day-to-day execution of the brand’s social media presence while producing engaging, on-brand content that drives growth. This role is highly hands-on, blending organization, creativity, and performance tracking to support marketing campaigns, creator partnerships, and overall brand visibility.

Essential functions

• Always representing the company in a professional matter
• Manage and maintain the social media content calendar across Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Schedule, publish, and optimize content across all platforms
• Oversee daily social activity, including Instagram Stories and real-time posting
• Monitor and respond to comments and direct messages in a timely, brand-aligned manner
• Ensure consistency in brand voice, tone, and visual identity across all channels
• Track and analyze performance metrics, providing regular insights and recommendations
• Stay current on platform updates, trends, and best practices
• Capture and produce photo and video content in-office, warehouse, and at company events
• Create content with customers and partners on-site throughout the Los Angeles area
• Shoot and edit short-form, UGC-style content aligned with trends and campaign initiatives
• Translate marketing campaigns into engaging social-first content
• Maintain an organized library of content assets for ongoing use
• Assist in managing influencer and affiliate programs (Shopify Collabs, Billo, and other partnerships)
• Support outreach to creators aligned with the brand
• Coordinate product seeding for campaigns and launches
• Track creator deliverables and timelines
• Assist in monitoring and reporting on campaign and creator performance
• Assist with general marketing and administrative tasks as needed 

Qualifications & Experience

• 2+ years of experience in social media management and/or content creation 
• Strong understanding of social media platforms, trends, and best practices 
• Experience creating content (photo/video editing skills preferred) 
• Familiarity with influencer/UGC platforms is a plus 
• Familiarity with tools such as Canva, Adobe Creative Suite, or similar 
• Strong organizational and time management skills 
• Strong written and verbal communication skills 
• Highly organized with the ability to manage multiple projects 
• Ability to multitask and execute in a fast-paced environment 
• Analytical mindset with the ability to interpret data and performance metrics
• Experience in fashion, apparel, or e-commerce is a plus

Physical Requirements

This role requires the ability to stand and walk for extended periods during content shoots, events, and time spent in the warehouse. The position involves lifting and carrying up to 25 lbs, including product samples, boxes, and basic content equipment. The individual must be comfortable working in both office and warehouse environments with varying temperatures and noise levels. Frequent use of a computer, camera equipment, and mobile devices is required, along with the ability to bend, reach, and move throughout the workspace to capture content effectively.

Work Environment

This is a hybrid position requiring a minimum of two days per week in the office, with additional in-office days as needed based on content production, meetings, and events. The role includes regular travel within the Los Angeles area for on-site content creation, customer engagement, and creator collaborations. The position operates in a fast-paced, collaborative environment that requires flexibility, adaptability, and the ability to respond to real-time content needs and shifting priorities.