The MOVE Texas Creator Collective blends digital tactics and media strategy to extend MOVE Texas’ reach and deepen trust among young Texans. The Collective is built to foster long-term, values-aligned relationships with creators who influence young communities across our state. These creators are culturally relevant voices with audiences that trust them.
The Creator Collective is a curated network of Texas-based content creators who will receive access to paid collaboration opportunities, messaging resources, and issue education aligned with key campaign and organizational moments. Through this program, MOVE Texas aims to expand our reach, strengthen credibility, and engage new audiences in authentic, impactful ways.
Program Goals
Reach audiences who may not otherwise encounter MOVE Texas’ programs or messages
Strengthen civic culture by leveraging trusted messengers within niche online youth audiences
Support nonpartisan civic engagement and issue advocacy efforts through culturally relevant content
Contract Deliverables
Creators are contracted for three required paid deliverables across the election cycle, each tied to a key civic activation window:
National Voter Registration Day (NVRD)
Voter Registration Deadline Day
Get Out the Vote (GOTV)
For each activation, creators will receive a brief outlining the purpose, deliverables, and timeline for the video. Additional video opportunities may be shared with the Collective on a proposal basis, depending on budget and program need, such as issue awareness content or a general MOVE Texas membership or donation ask, but these are opt-in and not guaranteed as part of the core contract.
Video Criteria
501(c)(3) compliant educational content
Nonpartisan messaging
Follows the criteria outlined in the topic proposal
Compensation: $350 per video, for a total of $1,050 per creator across the three required deliverables.
Content Ownership: MOVE Texas is the explicit owner of the content created for this contract.
Timeline
June-July: Invite to Creators
July-August: Creator Onboarding
August-September: First deliverable
September 15, 2026: National Voter Registration Day
October: Second Deliverable
October 5, 2026: Voter Registration Deadline Day
November: Third Deliverable
Monday, October 19 - Tuesday, November 3: Early Voting Period
November 3, 2026: General election
Early December: Offboarding
Contract Perks
Three paid collaboration opportunities (Stipended at $350 a video). Additional opportunities may be available based on needs & budget (including C4 content).
MOVE Texas welcome package including branded merchandise.
Invitations to MOVE Texas networking events, actions, and community spaces.
Participation in the Culture Lab, a space for creators, artists, performers, and cultural leaders to connect and collaborate.
Messaging guidance and resources on current events and emerging issues.
Alignment with a trusted, nonpartisan civic organization working to strengthen democracy in Texas.
Creator Criteria
Texas-based
Ages 18–35, to reflect our membership base
Following Range of 15,000 - 100,000 followers, with audiences primarily in the same age range and located in Texas
Are culturally relevant voices whose audiences trust them, not political influencers, but politically aware and values-aligned
Part of or leaders within micro-communities such as: Lifestyle, Fashion, Comedy, Gaming, Art, music, or performance, Local culture or community-based spaces
Priority will be placed on trust, engagement, and community influence over follower count alone.
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