Content Manager

Reports to: Director of Marketing

Department: Marketing

Classification: Exempt, Full-Time

Benefits: Full Museum Benefits

Schedule: M-F, 9am-5pm

Salary Range: $50,000 annual

Mission: The Dallas Museum of Art is a space of wonder and discovery where art comes alive.

The DMA will:

• Place art and our diverse communities at the center around which all activities radiate.
• Pursue excellence in collecting and programming, present works of art across cultures and time, and be a driving force in contemporary art.
• Strengthen our position as a prominent, innovative institution, expanding the meaning and possibilities of learning and creativity.

Scope of the Position:

Under the direction of the Director of Marketing, the Content Manager plans and produces a range of writing deliverables to promote the Museum’s exhibitions, public programs, and special events, increase earned revenues, drive audience engagement, and build brand awareness and equity across marketing channels. This position works collaboratively with internal and external stakeholders, departments, and other partners to ensure messages are effective, consistent with the Museum’s brand voice, style, and tone, and delivered through the most advantageous channels to reach Museum goals.

Duties and Responsibilities:

• Produces and manages a range of engaging and compelling content for the website, blog, social media, email, print collateral, magazines, advertisements, and other marketing communications that resonate with the Museum’s various audiences and stakeholders.
• Implementation of multi-channel content marketing plans and strategies to achieve campaign-specific goals and meet the Museum’s broader business objectives.
• Manages digital content hubs including social media channels, e-newsletters, and top tiers of the Museum website.
• Manages editorial calendar of owned public communications including social media posts, e-newsletters, website updates, and press releases and events.
• Collaborates with various functions and content creators to produce high-quality content, and ensures deadlines are met.
• Regularly monitors, and in collaboration with the Director of Marketing, measures, and generates reports on content performance using analytical tools and methods to refine and optimize strategies.
• Actively investigates new technology and marketing relevant to content marketing, participates in industry programs and social media marketing virtual communities to stay up to date on best practices.
• As needed, edits, proofreads, and optimizes content for impact, considering SEO and audience needs.
• Assists with stewardship of brand and voice standards.
• Other duties as assigned.

Education, Experience, and Certifications:

• Bachelor’s degree required, major in communication, marketing, English, public relations or journalism.  
• 3+ years' experience in content development, copywriting, journalism, communications, or marketing role 
• Experience in the arts or a cultural institution, preferred 

Key Qualifications:

• Excellent communication and writing skills.
• Strong creative writing skills with brand publisher and editorial mindset.
• Expert understanding of content categorization and structure, content development and optimization, distribution and measurement.
• Expertise in social media platforms, paid social media marketing, and best practices.
• Experience working collaboratively with diverse creative teams and understanding of creative processes.
• Proven project management and organizational skills with attention to detail.
• Hands on experience with SEO, SEM, and web and social media analytics.
• Hands on experience with CMS systems, CRMs, email marketing and blog platforms, and optimization tools; experience with Canva, Sprout Social, Drupal, WordPress, and MailChimp a plus.
• Experience using and contributing to brand standards, manuals, and guidelines.
• Familiarity with audience research tools and methodologies.
• Proficiency in MS Office Suite.
• Ability to assess priorities and work well under pressure.
• Ability to work professionally with various levels of constituents including staff, the public, the media, influencer partnerships, and trustees.
• Ability to manage and execute multiple projects at once.
• Specialty skills: photography, videography, graphic design, mobile video editing.

Our Core Values 

• Act with Integrity: We are honest and ethical.
• Build Inclusivity: We create spaces where everyone can feel like they belong.
• Communicate Respectfully: We listen intentionally and advocate for diverse perspectives.
• Embrace and Drive Change: We are innovative, creative, and solutions driven.
• Foster Connections: We collaborate around shared goals.
• Maintain Balance: We encourage ourselves and each other to reflect and recharge.
• Remain Curious: We pursue personal and professional learning.

Our Commitment to Equity and Diversity

The Dallas Museum of Art is committed to building a culturally diverse staff and is an Equal Opportunity Employer. The DMA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.