Content Marketing & Integration Associate (External Staffing Agency)

The NFL is seeking a Content Marketing Associate to join the Content Marketing & Integration team. This role will be responsible for managing and overseeing the day-to-day workflow of strategic original content production supporting the NFL prioritized growth areas, with a key focus on Flag Football (Youth through Olympic level) and International storytelling.  The branded storytelling consists of both short form “social & digital first” content and long form/1-Hour program specials for multi-platform distribution including for air across Broadcast Network partners. This role is also responsible for leading and managing all live in-show integration of NFL Marketing promotional messaging across NFL Network studio shows while supporting marketing integration alignment for other NFL O&O platforms. This integration messaging and assets support all areas of the NFL business including all tentpole events, cause initiatives, NFL Network programming and more.

This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL, based onsite five days a week. 

Responsibilities:

• Manage production and go-to market timelines, creative deliverables and asset distribution to internal and external partners.


• Manage relationships with 3^rd party vendors during on-boarding and project execution, ensuring smooth collaboration and adherence to contractual agreements, budgets and deadlines.


• Work cross-functionally as the Marketing lead and point of contact for the integration of all prioritized Marketing messaging initiatives across NFL O&O Channels including NFL Social & Digital and NFL Network shows such as Good Morning Football, Insiders, GameDay Morning.


• Produce, write and distribute NFL Marketing in-show promotional assets: Host copy, talking points, video, graphics and more. This also often includes integrations such as guest bookings segments of Flag athletes or collab merchandise integration segments.


• Own and manage promotional prioritization grids which NFLN producers rely on daily for clear Marketing prioritization and direction/guidance for most effective integration execution year-round.


• Create meeting agendas, recaps and lead the CMI team’s update communication cross-org with internal stakeholders and external partners


• Collaborate with Executive Producers, Producers, Directors, internal stakeholders, external vendors and partners to ensure on point execution, messaging, of all aspects of asset creation and delivery.


• Plan and manage on-location production logistics for all Flag Football and other key initiative remote shoots which includes multi-day, multi-camera shoots with a large amount of interview subjects, specialty shoots, capturing live game action broll, across the U.S. and Internationally.


• Production management responsibilities include credentialing, location scouting, location booking, shoot day logistics, shoot schedules, distributing call sheets, handling communication with location representatives and more


• Lead and facilitate pre-interviews with talent and players to ensure smooth workflow once on site.


• Be up to date and knowledgeable of key industry trends, talent and Flag Football stars. Grow, foster, and manage working relationships​ across the Flag community.

Requirements:  

• Degree in Marketing, Communications or Content Production is preferable


• Must have strong organization and communication skills


• 3-5+ years minimum related experience required


• Job responsibilities require some travel potentially during NFL Flag Championships, College Flag Champs, IFAF Champs, Feature shoots and NFL Tentpole events.


• Occasional weekend and holiday hours as needed per project


• Experience and expertise with Power Point slide presentation building

Other Key Attributes / Characteristics:

• Expert knowledge of workflow, formats, and specs for broadcast, social and digital marketing assets.


• Thorough knowledge of the NFL and associated events and storylines.


• Extensive experience working in fast-paced creative environments.


• Experience working with various project management tools and software


• Ability to multi-task, manage simultaneous creative requests and deadlines, and perform in high pressure situations.


• High attention to detail and resourcefulness.


• This person has a strategic and creative mindset who is self-starting and manages projects and initiatives with minimal direction.


• Possess excellent interpersonal, communication, and teamwork skills.


• Promotes a culture of positivity, teamwork, collaboration, creativity, innovation, and enthusiasm.


• Most importantly, this person needs to be highly organized, efficient, and eager to go the extra mile on every initiative.

Terms / Expected Hours of Work

• 40+ hours per week in office


• This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.