Content Marketing Manager, Portfolio

Study Hotels is seeking a Content Marketing Manager, Portfolio to lead property-level content creation, channel strategy, and marketing execution for a portfolio of four hotels and their respective Food & Beverage outlets. This is a senior, field-facing role based out of our home office, serving as the primary marketing partner to property teams.

You’ll bring Study’s brand to life locally by owning how each hotel shows up in each market. You’ll turn business needs, on-property programming, and local market dynamics into clear, compelling storytelling across web, email, social, and select print channels. You’ll develop and steward each property’s voice, shaping narratives that reflect both the hotel and the community it inhabits.

This role owns the content, editorial vision, and channel execution at the property level, while collaborating closely with hotel teams on local relationships and programming that inform and enrich that storytelling.

Portfolio-level brand strategy is owned by the Director of Brand Marketing; this role owns field execution, editorial planning, editorial planning, and local storytelling to deliver exceptional, consistent marketing at the property level, with the opportunity to be involved in developing partnerships and programming alongside the hotels.

What You’ll Do

• Lead field marketing execution for four hotels and their on-property F&B outlets, bridging the gap between the home office and the property leadership.
• Own and evolve the voice of each hotel and outlet, ensuring distinct, authentic local expression while upholding portfolio standards.
• Own the editorial and activation calendar across properties and channels, aligning stakeholders, approvals, and deadlines.
• Plan, write, and deliver content across websites, digital ads, email, social media, and select print. Maintain distinct location/outlet voices while upholding portfolio standards.
• Translate on-property priorities (packages, openings, seasonal moments, outlet initiatives) into cohesive, guest-facing launches across owned and paid channels.
• Collaborate with hotel teams on local relationships, partnerships, and programming, helping shape how those efforts are positioned, communicated, and amplified through marketing channels.
• Partner with community, university, cultural, and brand organizations as needed to support storytelling, visibility, and content development.
• Travel to properties as needed to capture content, align with teams, and ensure the brand voice and storytelling are executed as intended.

Required Skills & Experience

• 3+ years of experience in field marketing, property marketing, or local market marketing, with strong ownership of content, channels, and editorial execution, ideally within hospitality or closely aligned environments.
• Proven ability to develop and execute content strategies across multiple locations, maintaining clarity, consistency, and distinct local voices.
• Strong writing and editing skills, with experience developing brand voice and tailoring storytelling by channel and by property.
• Experience collaborating on programming, partnerships, or events as part of a broader marketing and storytelling strategy.
• Confident stakeholder leader with the ability to set direction around priorities, messaging, and channel execution with hotel and F&B teams.
• Excellent project and editorial management skills, including calendar ownership, approvals, and deadline management across multiple properties and workstreams.
• Comfort interpreting performance signals (email, social, web engagement) to refine content, cadence, and channel approach.
• Working proficiency with common marketing tools and workflows, including:
  • CMS platforms (e.g., WordPress or similar)
  • Email/CRM tools (e.g., Mailchimp, Salesforce Marketing Cloud, etc.)
  • Social publishing/management tools (e.g., Sprout, Later, Hootsuite, etc.)
• Comfort using and interpreting performance signals (e.g., email metrics, social insights) to improve execution.
• Self-directed and field ready. Comfortable traveling, building relationships in person, and operating with independence while collaborating closely with the home office team.

About Study Hotels

Study Hotels is a lifestyle concept designed to cater to university markets by offering high-quality, full-service lodging. Our objective is to capture the character and essence of the school and the local community to create an authentic, meaningful experience for our guests. A Study is more than just a hotel; it is a cultural platform where the richness of its surroundings is integrated into the design and service philosophy to create a strong sense of place.

Eligible full-time team members receive a comprehensive benefits package that includes medical, dental, vision, life, and disability insurance, paid time off, and paid holidays.

Study Hotels is an Equal Opportunity Employer and does not discriminate on the basis of age, race, religion, disability, nationality, sex, sexual orientation, or any other category protected by federal, state, or local law.