Content Marketing Specialist

Overview 

The world's leading Product Management and Product Marketing Consulting and Training firm is seeking a Content Marketing Specialist to help them continue their exponential growth. Come join a fun, dynamic company in Los Gatos. 

Our Company 

The 280 Group is a Product Management and Product Marketing Consulting and Training company. Our mission is to help clients deliver profitable products that delight customers. Since 1998, our consultants and trainers have guided companies from startups to the Fortune 500, across 120 countries to achieve excellence in product management and product marketing. We have an amazing, talented team and a very special office culture. In 2018, we made the Inc5000 list of fastest growing companies for the second year in a row. We are looking for someone who wants to grow with us and contribute to our success over the next few years.

Role 

As a Content Marketing Specialist, you will support the Marketing Manager and report to the Director of Product Marketing. Duties will include managing the content calendar, blog, newsletter, social media and tracking related metrics on Google Analytics as well as assisting in the execution of other marketing programs and projects. The right candidate will be adept at simultaneously managing various ongoing projects, and have experience with Wordpress, On-Page SEO, Social Media platforms, Email Marketing and be familiar with Google Analytics. We are looking for someone who is a problem solver, team player, has a can-do attitude, and a strong desire to learn about digital marketing and product management. This is an ideal role for a marketing professional with 1-2 years of experience and a mix of creative and analytical skills. 

Responsibilities:

* Manage the content calendar and blog

* Edit, proofread and improve content

* Share and moderate content on social media

* Work with partners to secure article placements and promote guest blog posts

* Build the monthly newsletter and marketing emails

* Promote and assist with monthly webinars

* Measure and optimize content marketing programs

* Track digital marketing KPIs and make recommendations

* Assist with ongoing marketing projects

Qualifications: The following qualifications are required:

* 1-2 years of marketing experience

* Proficiency in Wordpress, On-Page SEO, Basic HTML/CSS, Email Marketing and Google Analytics

* Basic Graphic Design (Photoshop/Illustrator/Canva)

* High MS Office proficiency

* Strong oral and written communication skills

* Bachelor’s Degree desired

* A desire to learn, willingness to take ownership, and contribute to the team

Salary and Hours This is a full-time position with an annual salary of $50-$60k (DOE) plus performance bonuses, health benefits, unlimited discretionary PTO, access to 280 Group’s trainings and certifications, a fun culture, office social events, and many other benefits. This is a great role for someone looking to advance in digital marketing and/or product marketing. The right candidate will take this role with the goal of growing into a Content Marketing Manager as they contribute to the growth and success of 280 Group.

All your information will be kept confidential according to EEO guidelines