Content Marketing Specialist-Chinese Market (Mandarin Required)

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

About The Role

We're looking for an exceptional Content Marketing Specialist who is passionate about creating and delivering effective campaigns that target the Chinese American community. In this role, you will be collaborating with Marketing, Product, and Merchandising teams to develop best-in-class app pushes, emails, and website collections that drive revenue. Your role will involve taking ownership of the content strategy and execution for the Chinese storefront in the English language. This includes overseeing weekly and seasonal promotional campaigns, collaborating with Category Buyers to curate products, and creating storefront assets designed to captivate the Chinese American audience.

Responsibilities

Lead the development and implementation of the content strategy for the Chinese storefront, focusing on enhancing user retention and driving sales for assigned sales regions.
Stay up-to-date with the latest media technologies and marketing trends in order to build a more effective content/ editorial event calendar
Plan and execute weekly, seasonal, and promotional campaigns end-to-end, from targeting to reporting and optimization
Collaborate with other content marketing specialists to create and review all content and ensure a consistent message
Partner with Category Buyers to curate products and create storefront assets that engage the Chinese American audience

Company Benefits

Comprehensive health insurance package, including medical, dental, and vision
401k
Annual bonus plan
Vacation and holiday time off
Monthly mobile stipend
Monthly Weee! Points credit
Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation Range

The US base salary range for this full-time position is $64,480 - $70,000
This role may be eligible to discretionary bonus, incentives and benefits
Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation element

Softbank Vision Funds

Create banners and generate other creatives for our homepage, storefront collections, email, and app pushes using our design automation tools
Work closely with the Chinese language marketing team to identify and manage the targeting and segmentation strategy for Chinese American audience in all campaigns
Analyze and report campaign performance to provide significant findings, learnings, and actionable insights to leadership and improvements to tools and processes
Communicate and prioritize tasks on projects with internal stakeholders (product, data, marketing, merchandising)
Monitor daily banners, email automations and data processes and troubleshoot when necessary
Deliver weekly performance reports to the Marketing Manager

Qualifications

Deep understanding of the Chinese American community, including their taste palette, food trends and culture
Proficiency in both Chinese and English is highly preferred, as the role involves translating content from Chinese to English.
Excellent writing and editing skills are essential. Content marketing specialists need to create engaging and error-free content that aligns with the brand's voice and messaging.
1+ year of email and push marketing experience
Ability to analyze data and draw insights from content performance metrics. This includes using tools like Tableau or other content marketing analytics platforms.
Proficiency with standard design tools like Adobe Photoshop, Figma, Canva, and Excel or Google Sheets
Familiar with Klaviyo email marketing tool
Bachelor's degree or relevant experience applicable to marketing, digital media marketing, advertising, and communications industry
Social media content creation and management skills are a plus
Background in eCommerce or food delivery is a plus
Passion for making delicious, fresh groceries accessible to everyone!

Softbank Vision Funds
#J-18808-Ljbffr